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Confirmation 20% Welcome 39% Nothing First Impressions Email Marketing Study

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Confirmation
20%
Welcome
39%
Nothing
41% 41% of brands did
not send any messages
within the first 48
hours of subscribing
Subscribers are the most engaged within those first 48
hours. It is critical that you start to build that relationship
by sending an immediate welcome message to set
expectations and ask them to take the next step.
If you are in the 41% sending nothing, you’ve just stood up
your first date – and that is not acceptable.
What Are Brands Sending? In First 48 Hours
27% of brands continued to send
nothing over the whole three week period

Confirmation
20%
Welcome
39%
Nothing
41% 41% of brands did
not send any messages
within the first 48
hours of subscribing
Subscribers are the most engaged within those first 48
hours. It is critical that you start to build that relationship
by sending an immediate welcome message to set
expectations and ask them to take the next step.
If you are in the 41% sending nothing, you’ve just stood up
your first date – and that is not acceptable.
What Are Brands Sending? In First 48 Hours
27% of brands continued to send
nothing over the whole three week period

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