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Ciceron has conducted “The First First Impressions Email Marketing Study

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Ciceron has conducted “The First First Impressions Email Marketing Study

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Ciceron has conducted “The First Impressions Email Marketing Study,” an independent
research project set up to analyze the experience a new email subscriber has with a brand.
Ciceron selected 70 companies in varying industries and assessed the first 21 days of their
email program experience.
41%of brands did not send any
messages within the first 48
hours of subscribing
27%of brands did not send a
single message over the
whole 3 week period
39%of brands sent a welcome
message; 15 of 27 did not
make a good first impression
About the Study

Ciceron has conducted “The First Impressions Email Marketing Study,” an independent
research project set up to analyze the experience a new email subscriber has with a brand.
Ciceron selected 70 companies in varying industries and assessed the first 21 days of their
email program experience.
41%of brands did not send any
messages within the first 48
hours of subscribing
27%of brands did not send a
single message over the
whole 3 week period
39%of brands sent a welcome
message; 15 of 27 did not
make a good first impression
About the Study

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