How many hotel rooms have you sold in the last year via Twitter?
Over €250,000 worth of business € 500,000 investment from UK market research agency Recruitment needs Countless speaking and media opportunities Helped our blog grow to 110,000 Unique visitors per month Allowed us to span 2 countries with 15 staff within space of 15 months Never sent out one direct link to buy something
Social media is the 10% piece that brings the whole thing together but is never going to be your entire online marketing strategy
Biggest channel for iPhone pre- registrations Fraction of traditional marketing budget Highly targeted and easy to measure
Bringing together over 100 people in one city center bar Extensive tradirional press coverage Blog posts, photos, tweets, Facebook, Twitter, podcasts etc Lasting badge on Foursquare that will forever be credited with Vodafone Bringing online communities to meet up in the real world is crucial. Can you find any networking events for your hotel?
Making Social media metrics driven Driving sales in store Offline / Online / Offline promotion Dundrum store beat Grafton Street for first time ever Users have content forever
Resources Large brands would have 1-3 people full time on social media in Ireland depending on levels of customer service. Outside agency help to support. SMEs would have 1 full time/PR/Techie person on social media full time. Some agency help Small local businesses would have 1 person in house who would have have many other roles. May be feasible to send that one person on training course.
One small piece of advice on how myself and many others book hotels based on one simple thing...
Thanks for listening [email_address] @niallharbison