Rapide sends & receives messages to help more than 1/3 of the FTSE 500…
1.  The mobile phone is the first truly personal medium -  63%  of the population do not share the phone even with one‘s S...
1.  Top Management support is essential!  It is very important that your management takes the mobile project seriously and...
Shortcode out pulled all other call to actions Achieved a 300% response rate
Up-sold dinner reservations to over  50,000  customers
Sent over  1.5 million  reminder text messages   Helped over  100,000  people with directions
Email Confirmation Sent over 3 million emails
In-Direct feedback on The World ‘Wild’ Web Web Aggregation
Customer thoughts right at the point of service delivery  Get your customers engaged - faster feedback  at a lower cost to...
The importance of customer feedback We all know that feedback is important to any organisation, however: Feedback collecte...
Every customer has a shadow Every buying or service transaction has 2 aspects to it: A Substance and a Shadow - the shadow...
The Rant & Rave Process CAPTURE PROCESS PRESENT
Direct feedback at Check in / out Text your comments To  66099 CAPTURE
Direct feedback in Your Restaurant Text your comments To  66099 CAPTURE
Direct feedback on Your Website The Web Widget “ To me it’s all about recommendation and I would recommend Rant & Rave.  I...
But wait! Your customers don’t always come to you Only  4%  of unhappy customers actually tell the organisation themselves...
Research suggests that 75% of customer feedback remains unread” Saved 250 hours  for every 1000 analysed comments Used the...
Rant & Rave flash presentation PROCESS
The Rant & Rave Dashboard PRESENT
The Rant & Rave architecture
Summary If you would like us to take 10,000 of your customer comments and F.O.C. show you what your customers are saying.....
Upcoming SlideShare
Loading in …5
×

Rapide.co.uk Mobile Marketing for Hotels

838 views

Published on

Nigel from Rapide.co.uk shows some case studies of hotels using mobile marketing including the Premier Inn hotels. To comment visit www.hotelwebsitemarketing.com/blog

Published in: Travel, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
838
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
42
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Rapide.co.uk Mobile Marketing for Hotels

  1. 1. Rapide sends & receives messages to help more than 1/3 of the FTSE 500…
  2. 2. 1. The mobile phone is the first truly personal medium - 63% of the population do not share the phone even with one‘s Spouse 2. The mobile phone is always carried - 60% of the population sleep with the phone physically in bed 3. The mobile phone is the first always-on mass medium 4. The mobile phone has a built-in payment mechanism – Some organisations in Europe earn 80% of their total revenues from mobile payments 5. The mobile phone is a creative tool available always at the point of creative impulse 6. Mobile captures the most accurate customer information in any marketing medium – 90% of audience information can be identified compared to TV at 1% and Internet at 10%. The 6 unique elements that make mobile the most powerful marketing tool in history
  3. 3. 1. Top Management support is essential! It is very important that your management takes the mobile project seriously and support the strategy. 2. Mobile is not Online! The mobile offering is not a miniaturized blue print of your website. The process and content must be designed for the mobile device. Mobile is a different device, not a device with limited capabilities! 3. Usability is king! Short, Simple, Fast. Ensure that the offering is optimized to the various devices 4. Define your target group and know their needs! You need to know your customers and define their requirements. What do customers need when they are mobile? 5. Try, learn and optimize all the time ! Better to start with a core service offering and then build on it step by step rather than offering a huge package that may be overwhelming 6. Do not forget Marketing! Think about your mobile marketing and market your mobile offerings through all available communication channels. Combine print, online etc. 7. Choose the right partner! Take advice from an agency who knows mobile. You need a mobile expert to make this a success Golden Rules of Mobile
  4. 4. Shortcode out pulled all other call to actions Achieved a 300% response rate
  5. 5. Up-sold dinner reservations to over 50,000 customers
  6. 6. Sent over 1.5 million reminder text messages   Helped over 100,000 people with directions
  7. 7. Email Confirmation Sent over 3 million emails
  8. 8. In-Direct feedback on The World ‘Wild’ Web Web Aggregation
  9. 9. Customer thoughts right at the point of service delivery Get your customers engaged - faster feedback at a lower cost to your business with
  10. 10. The importance of customer feedback We all know that feedback is important to any organisation, however: Feedback collected immediately is 40% more accurate than feedback collected 24 hours later 95% of organisations gather feedback but only 10% do something with it
  11. 11. Every customer has a shadow Every buying or service transaction has 2 aspects to it: A Substance and a Shadow - the shadow of the future The substance is easily measured by accounting systems because it’s where money changes hands. The shadow is not, because it takes place in the customer’s heart and mind and revolves around the question of future behaviour.
  12. 12. The Rant & Rave Process CAPTURE PROCESS PRESENT
  13. 13. Direct feedback at Check in / out Text your comments To 66099 CAPTURE
  14. 14. Direct feedback in Your Restaurant Text your comments To 66099 CAPTURE
  15. 15. Direct feedback on Your Website The Web Widget “ To me it’s all about recommendation and I would recommend Rant & Rave. It does everything it suggests it will and more” David Franks - Administration Director - Crown Spa Hotels CAPTURE
  16. 16. But wait! Your customers don’t always come to you Only 4% of unhappy customers actually tell the organisation themselves There are 10 million people leaving feedback online 1 in 4 people will read a review online before deciding where to stay CAPTURE
  17. 17. Research suggests that 75% of customer feedback remains unread” Saved 250 hours for every 1000 analysed comments Used the full set of categories it had available (the humans only used a few) Identified more opportunities and threats than humans Can save an organisation receiving 3000 comment per month over £65,000 per year Man Machine Challenge PROCESS
  18. 18. Rant & Rave flash presentation PROCESS
  19. 19. The Rant & Rave Dashboard PRESENT
  20. 20. The Rant & Rave architecture
  21. 21. Summary If you would like us to take 10,000 of your customer comments and F.O.C. show you what your customers are saying..... Nigel Shanahan ( [email_address] ) MD Rapide Communication ( www.rapide.co.uk)

×