Irish Hotel Federation

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Irish Hotel Federation presentation at www.hotelwebsitemarketing.com

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Irish Hotel Federation

  1. 1. IRELANDHOTELS.COM ONWARD DISTRIBUTION AND AFFILLIATE MARKETING OPPORTUNITIES
  2. 2. <ul><li>IRELANDHOTELS.COM </li></ul><ul><li>Official website of Irish Hotels Federation </li></ul><ul><li>One management channel – multiple distribution opportunities </li></ul><ul><li>Affiliate Marketing is a key component </li></ul>
  3. 3. <ul><li>IRELANDHOTELS.COM </li></ul>
  4. 4. <ul><li>IRELANDHOTELS.COM </li></ul>New Initiative 2009 Value Breaks
  5. 8. <ul><li>WWW.LASTMINUTEIRELANDHOTELS.COM </li></ul><ul><li>Opportunity for Last Minute Sales </li></ul><ul><li>Offer discounts from 10% </li></ul><ul><li>Variable discounts for midweek and weekend </li></ul><ul><li>Set “Last Minute” from 1 to 14 days. </li></ul>
  6. 9. <ul><li>MARKETING ACTIVITIES </li></ul><ul><li>Monthly CRM E-Zine with Special Offers </li></ul><ul><li>Quality database of 100,000 e-mail addresses </li></ul><ul><li>Pay-per-Click Google campaigns </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Partner Promotions – e.g. Guinness Mailing </li></ul><ul><li>Ongoing affiliate opportunities </li></ul>
  7. 10. Galileo Sabre Amadeus Worldspan 650,000 TRAVEL AGENTS WORLD WIDE 1.115 Billion Internet users world wide IHF – PEGASUS GDS DISTRIBUTION 18% Commission + €1 per booking (Single Invoice)
  8. 11. <ul><li>FUTURE DEVELOPMENTS </li></ul><ul><li>New Website Design </li></ul><ul><li>Inclusion of Special Offers in Search & Sort Display </li></ul><ul><li>Value Breaks site targeted at UK Market </li></ul><ul><li>Discount Channels </li></ul>
  9. 12. <ul><li>BOOKING CONFIRMATION BY SMS </li></ul><ul><li>Allow clients to enter mobile phone number for SMS confirmation </li></ul><ul><li>Booking details including date, room type, Booking Reference </li></ul><ul><li>Hotel address & Phone Number </li></ul><ul><li>SAT – NAV co-ordinates for driving directions </li></ul><ul><li>Future SMS marketing opportunities </li></ul>New Booking Engine Functionality 2009
  10. 13. <ul><li>PRE ARRIVAL & POST DEPARTURE E-MAILS </li></ul><ul><li>Automatically sends e-mail from 1-10 days in advance </li></ul><ul><li>Or 1 -10 days post departure </li></ul><ul><li>Promote Spa treatments, restaurant, hotel facilities </li></ul><ul><li>Send driving directions, check-in times, restaurant opening hours </li></ul><ul><li>Thank guests for their stay, solicit feedback, offer return discounts </li></ul><ul><li>Drive additional traffic to your site </li></ul>New Booking Engine Functionality 2009
  11. 14. <ul><li>ADD – ON SERVICES </li></ul><ul><li>Sell additional services during booking process </li></ul><ul><li>Usual suspects, flowers, wine, chocolates </li></ul><ul><li>Consider Spa treatments, Dinner in Restaurants </li></ul><ul><li>Additional revenue opportunities for late check-out or early check-in </li></ul>New Booking Engine Functionality 2009
  12. 15. <ul><li>ADVANCE PURCHASE DISCOUNTS </li></ul><ul><li>Offer variable advance purchase discounts </li></ul><ul><li>Full control over level of discount </li></ul><ul><li>Full control over advance purchase period </li></ul><ul><li>Use for advance purchase or last minute </li></ul><ul><li>Set specific terms and conditions – EG No refunds </li></ul><ul><li>Include in E-Mail promotion as link to booking </li></ul>New Booking Engine Functionality 2009
  13. 16. <ul><li>COMING SOON… </li></ul><ul><li>New BookIn1 Booking Engine </li></ul><ul><li>Unique Special Offer capability </li></ul>New Booking Engine Functionality 2009
  14. 17. <ul><li>AND MUCH MORE… </li></ul>New Booking Engine Functionality 2009
  15. 18. THANK YOU!
  16. 19. THANK YOU!

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