Analysis - The site used keyword-rich image alt tags, but search engines give more weight to visible text such as headlines and body In this website, search engines could detect no body copy or headlines and link text. The site was also opening up the business to spam
Problems - The title tag, body content, and headers are the most important factors in search engine rankings for on-site optimization. The description meta tag is of second importance for SEO rankings. The keywords meta tag and alternative text have little effect on rankings, but alt attributes do affect image searches.
Analysis - The redesigned site was much more search-friendly. The new site included service-specific pages optimized for one or two keywords, and prominently used his primary key phrases The new title element targeted the phrase cosmetic dentist Philadelphia and tooth whitening Philadelphia:
Result -Just after 8 months of SEO –Ranking increased from Non Existent to number 1 in Google for both natural ranking as well as for pay-per-click(PPC)
Improvement - Dr. Cirka went from gaining one new client per week from his website, with an average of 9 new clients per week from his website. In just 9 months, Dr. Cirka hired another dentist, added new staff members, and moved to a larger office to accommodate the influx of new patients.
Factors -This nearly 10 times improvement was caused by 3 factors: Keyword optimization of his site A monthly promotion campaign to build inbound links Minimal PPC advertising
Effects - Expanded Reach Brand reputation Increased Potential Customer Return on investment More SEO friendly – Top on Search results
Summary - This case study shows how search-friendly design, SEO, and steady promotion to build inbound links can boost your visibility & increase the number of new customers to your business. This case study also shows the value of redesigning your site every few years. As your business changes with new products and services, upgrading your site will keep it current for your users’ increasing demands.