




[필수 전공 필수]




[교양선택]
http://news.donga.com/3/all/20100512/28272945/1
OLD
MARKETING
OLD MARKETING




                 PRODUCT



                 PACKAGING

                DISTRIBUTION


                 ...
THIS ISN’T
WORKING
ANY MORE
Why?
(Let’s talk about the Reason)
Just for a
Quick
Reminder…
BRAND =
COLLECTIVELY, WHAT
PEOPLE SAY, FEEL &
THINK ABOUT YOUR
PRODUCT, SERVICE
OR COMPANY.
BRANDING =
USING MARKETING TO
INFLUENCE PEOPLES’
ATTITUDES TOWARDS,
AND PERCEPTIONS OF,
THE BRAND.
BRAND LOYALTY
WILL STILL BE EARNED
OVER TIME THROUGH
CONSISTENT POSITIVE
EXPERIENCES &
ENGAGEMENTS WITH A
PRODUCT, SERVICE...
TREAT ME
WELL, AND
I’LL RETURN
THE FAVOR.
A TIME FOR CHANGE


“We’re not in the business of keeping
the media companies alive. We’re in the
business of connecting w...
MODERN
MARKETING
MODERN MARKETING




                    PRODUCT



                    PACKAGING

                   DISTRIBUTION


     ...
MODERN MARKETING


“[Digital] is the centerpiece of a broader
campaign. I think that’s become a real
integral part of how ...
NOW
Importance of

Digital
is getting bigger and bigger
What is Digital Marketing
Merit of
Digital MKT
2008   UNIQLOCK.
http://www.uniqlo.jp/uniqlock/
2009   OBAMA FOR
       AMERICA
http://www.youtube.com/watch?v=N3Ol8YlfWig&feature=related
2009   WHY SO SERIOUS?
http://www.youtube.com/watch?v=VpuC7HhCPWA&feature=related
2009   BESTJOB
       IN THE WORLD
2010   LIVE STRONG
http://www.youtube.com/watch?v=Dw7WddXmRus
The World’s
 2010


Biggest Signpost
Voluntary 1min speech.
2009.               2010.
2008.
               Obama Campaign      Live strong
uniqlock
               Best Job in the    ...
다음 시간에 계속….
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
Digital Marketing Workshop for PAMer
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Digital Marketing Workshop for PAMer

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Digital Marketing Workshop for PAMer

  1. 1.     
  2. 2. [필수 전공 필수] [교양선택]
  3. 3. http://news.donga.com/3/all/20100512/28272945/1
  4. 4. OLD MARKETING
  5. 5. OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER
  6. 6. THIS ISN’T WORKING ANY MORE
  7. 7. Why? (Let’s talk about the Reason)
  8. 8. Just for a Quick Reminder…
  9. 9. BRAND = COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.
  10. 10. BRANDING = USING MARKETING TO INFLUENCE PEOPLES’ ATTITUDES TOWARDS, AND PERCEPTIONS OF, THE BRAND.
  11. 11. BRAND LOYALTY WILL STILL BE EARNED OVER TIME THROUGH CONSISTENT POSITIVE EXPERIENCES & ENGAGEMENTS WITH A PRODUCT, SERVICE OR COMPANY.
  12. 12. TREAT ME WELL, AND I’LL RETURN THE FAVOR.
  13. 13. A TIME FOR CHANGE “We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” Trevor Edwards Vice President, Global Brand & Category Management Nike October 2008 Source: New York Times - http://www.nytimes.com/2007/10/14/business/media/14ad.html
  14. 14. MODERN MARKETING
  15. 15. MODERN MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER
  16. 16. MODERN MARKETING “[Digital] is the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.” Rob Master Media Director, North America Unilever March 2008 Source: Advertising Age - http://adage.com/article?article_id=125663
  17. 17. NOW
  18. 18. Importance of Digital is getting bigger and bigger
  19. 19. What is Digital Marketing
  20. 20. Merit of Digital MKT
  21. 21. 2008 UNIQLOCK.
  22. 22. http://www.uniqlo.jp/uniqlock/
  23. 23. 2009 OBAMA FOR AMERICA
  24. 24. http://www.youtube.com/watch?v=N3Ol8YlfWig&feature=related
  25. 25. 2009 WHY SO SERIOUS?
  26. 26. http://www.youtube.com/watch?v=VpuC7HhCPWA&feature=related
  27. 27. 2009 BESTJOB IN THE WORLD
  28. 28. 2010 LIVE STRONG
  29. 29. http://www.youtube.com/watch?v=Dw7WddXmRus
  30. 30. The World’s 2010 Biggest Signpost
  31. 31. Voluntary 1min speech.
  32. 32. 2009. 2010. 2008. Obama Campaign Live strong uniqlock Best Job in the The world world biggest signpost entertain Interactive Real interactive (networking) Part of Communication & value creation social media branded Consumer contents contents
  33. 33. 다음 시간에 계속….

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