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E branding


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Small notes on e-branding.
Use of major internet tools used in branding.

Published in: Education, Business, Technology
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E branding

  1. 1. By Chundun<br />E-Branding<br />
  2. 2. Brand is “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”<br />Branding can hence be considered as a means to:<br />Make target aware of your product/service<br />Attract new customers<br />What is branding?<br />
  3. 3. Why branding?<br />To attract more or new customers<br />To re-enforce status in market<br />To show competitive advantage<br />More popular brand = more popular value = more money<br />Brand equity<br />= Brand product value – unbranded product value<br />Brandingand brand equity<br />
  4. 4. Brand website to drive traffic into firm<br />Website = brand of the firm<br />Web is 100% virtual<br />Website is only interface available to customer<br />Website is the only artifact shown to customer from the virtual world<br />Usage of website will shape the perception of firm<br />Hence design of website of utmost importance<br />Attractiveness<br />Usefulness<br />simplicity<br />Branding on the web<br />
  5. 5. Branding of product /service can be achieved via posts in blogs<br />Post messages in blogs dealing with domain/sector of product/service<br />Respond to queries of (potential) customers to make them aware of your brand<br />Careful to also check for negative posts on your product/service<br />Respond to clarify any doubt / misunderstanding<br />Request bloggers to remove falsified post on product/service<br />Use of blogs for branding<br />
  6. 6. Social media gaining widespread popularity<br />Need to step into the social network website<br />Social media<br />Large pool of target customers available online<br />Need for advertising online in these social networks<br />Brand creation /strengthening among people in social networks<br />Social media and branding<br />
  7. 7. Use of emails to do branding<br />Send personalised messages to customers based on previous interaction with website<br />Send promotional messages to potential customers<br />Opt-in facility<br />Email marketing and branding<br />
  8. 8. Massive use of search engines by customers to locate website<br />Hence branding strategy should constitute of Search engine marketing strategy<br />Pay per click advertising for new websites<br />Search engine optimalisation to help customers find the website:<br />Web (multimedia) content = search engine friendly<br />Domain name should be self explicit<br />Use of appropriate meta tags<br />Search Engine Marketing<br />
  9. 9. Branding is an important activity for a firm to create awareness and to help retain customers<br />Internet is another means for promotion<br />Hence, branding should be done online as well as offline<br />Use of internet tools for branding: blogs, social networks, emails, search engines<br />Summary<br />
  10. 10. Thank You<br />