Quick one-liners on Hybrid Apps and Native Apps before we get started:
Hybrid App: Developer augments web code with native SDK. Can be easily deployed across multiple platform and is usually the cheaper and faster solution
Native App: This is platform (iOS, Android etc.) specific and requires unique expertise. However the full potential of the platform can be leveraged which will drive great user experience and larger app capabilities (especially around phone hardware). Can be pricey based on requirement and take longer to develop.
Their are several factors that you should consider when you set-up to make the best Mobile App for your target users.For customized application development one can choose based on the following factors.