Introductiontoleafletdistribution 090514073326 Phpapp02[1]

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Marketing on a budget

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Introductiontoleafletdistribution 090514073326 Phpapp02[1]

  1. 1. Budget Marketing for a Recession: An Introduction to Leaflet Distribution
  2. 2. What is a Leaflet Distribution? Five benefits of a Leaflet Distribution Budget marketing in a recession Cheaper, greener and cleverer targeting Different types of Leaflet Distribution
  3. 3. What is a Leaflet Distribution? Also known as flyer distribution, letterbox marketing, door drop marketing or leaflet delivery, leaflet distribution is the delivery to individual households of promotional material via a leaflet, sample or brochure.
  4. 4. What is a Leaflet Distribution? Five benefits of a Leaflet Distribution Budget marketing in a recession Cheaper, greener and cleverer targeting Different types of Leaflet Distribution
  5. 5. Different types of Leaflet Distribution <ul><ul><li>Solus </li></ul></ul><ul><ul><li>Newslink </li></ul></ul><ul><ul><li>Royal Mail Door to Door </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul>
  6. 6. Solus Distribution The delivery of a single promotional item on its own, Solus Distribution is the most effective way of getting your message to your target audience. With a maximum coverage area of 21.4 million households in the UK, you will have total control over your target market and the timing of the distribution. Using Solus Distribution ensures maximum doormat impact and gives you complete campaign flexibility.
  7. 7. Newslink This service enables you to reach your target via the free newspaper network, which links 15 million UK households. Distribution will typically be completed within the three-day period when most free publications are delivered. Newslink is an extremely cost-effective method of achieving local, regional or national coverage, and an ideal vehicle for demographic targeting of your message.
  8. 8. Royal Mail Door to Door This method uses the Royal Mail’s unrivalled network of 27million homes to get your message delivered, and is ideally suited for leaflets, catalogues and any unaddressed mail. Royal Mail Door-to-Door operate on a national, regional and local scale, and enables the leaflet advertiser to share the daily delivery service provided by the 75,000 postmen and women that constitute the field force.
  9. 9. Direct Mail Direct mail is perfect for those small percentage of households that are completely unreachable by a conventional leaflet distribution. If you’re after a more bespoke solution, this is for you.
  10. 10. What is a Leaflet Distribution? Five benefits of a Leaflet Distribution Budget marketing in a recession Cheaper, greener and cleverer targeting Different types of Leaflet Distribution
  11. 11. <ul><ul><li>Cutting-edge targeting </li></ul></ul><ul><ul><li>Measurable results </li></ul></ul><ul><ul><li>Small-scale as you like </li></ul></ul><ul><ul><li>Flexible medium </li></ul></ul>Five benefits of a Leaflet Distribution <ul><ul><li>It works! </li></ul></ul>
  12. 12. Cutting-edge targeting Vastly improved technology means leaflet distribution campaigns are conducted on a more sophisticated basis than ever before. Better targeting means less wastage – and a much better chance of a return on your investment.
  13. 13. Measurable results Some advertising can be difficult to track the success of – but not a leaflet distribution. The industry has really upped is game in terms of measurement in recent years – it’s no longer a case of mass-distributing and hoping some of it sticks. A sophisticated range of measurement tools enables you to see what’s working and what isn’t, meaning your leaflet distribution is more targeted than ever – and your money goes a lot further.
  14. 14. Small-scale as you like You don’t have to commit yourself a sizeable campaign straightaway. Test your campaign on a small area – you’ll get a good idea about the success you’re likely to see with a bigger campaign. It’s a good way of testing the water with a new product, too. Conduct a trial with a money-off coupon and you’ll get a clear idea within weeks.
  15. 15. Flexible medium It’s called leaflet distribution, but that doesn’t really get across the breadth of marketing materials that you can use to get your proposition to market. As well as a leaflet, you can deliver brochures, product samples, catalogues, flyers, coupons and directories. So in other words, it’s a lot more flexible and creative than many other forms of marketing for small businesses.
  16. 16. It works! Research from the Direct Marketing Association has conclusively shown that a leaflet distribution works. As many as 79% of recipients keep, pass on or glance at door drop marketing material, exploding the myth that customers don’t find it useful in some way. A leaflet distribution works for all sizes of business, whether their target audience is nationwide or focused on a single post code.
  17. 17. What is a Leaflet Distribution? Five benefits of a Leaflet Distribution Budget marketing for a recession Cheaper, greener and cleverer targeting Different types of Leaflet Distribution
  18. 18. Cheaper, greener and cleverer targeting Vastly improved technology means that leaflet distribution campaigns are more sophisticated than ever before. From research and planning to fulfilment and measurement, the industry has made giant strides within the last five years. Better targeting means less wastage – and a much improved chance of a return on your investment.
  19. 19. Target by lifestyle group or type
  20. 20. Detailed campaign planning
  21. 21. Developments in digital technology
  22. 22. What is a Leaflet Distribution? Five benefits of a Leaflet Distribution Budget marketing for a recession Cheaper, greener and cleverer targeting Different types of Leaflet Distribution
  23. 23. Budget marketing for a recession The recession is putting a strain on all our marketing budgets, but the need to find new customers remains. Whether you're targeting people at a local or national level, the numbers are likely to be significant – and it’s not difficult to imagine that you would soon rack up the costs if you were looking to use print or television advertising, for example.
  24. 24. Budget marketing for a recession A leaflet distribution is extremely cost-effective, and a lower-cost alternative to direct mail. Typical distribution rates start at £15 per 1000 leaflets, for example, which is the kind of rate you’d struggle to find anywhere else in the advertising world.
  25. 25. For more information or to request a quote for your leaflet distribution, visit LinkDirect at: www.linkdirect.co.uk
  26. 26. <ul><li>More information </li></ul><ul><li>Blog posts: </li></ul><ul><ul><li> The Three Cs of Political Leaflet Distributions - Why a Leaflet Drop is a Vote Winner for Your Constituency </li></ul></ul><ul><ul><li>What Councils Need to Consider Before Conducting a Leaflet Distribution </li></ul></ul><ul><ul><li>Scrap the Negativity - Why a Leaflet Drop Can Help Put Car Dealers Back On The Right Road </li></ul></ul><ul><li>Services: </li></ul><ul><ul><li>Leaflet Distribution </li></ul></ul><ul><ul><li>Newspaper Distribution </li></ul></ul><ul><ul><li>Directory Distribution </li></ul></ul><ul><li>Or follow us on Twitter </li></ul>

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