Valley Medical Center Foundation 3-6-12


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Chris Wilder gave this presentation to the Volunteer Auxiliary of Santa Clara Valley Medical Center on March 6, 2012. All about social media and how to promote your cause!

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Valley Medical Center Foundation 3-6-12

  1. 1. How to make a bigsplash with socialmedia Chris Wilder, Executive Director Valley Medical Center Foundation
  2. 2. Valley Medical Center 1876
  3. 3. Valley Medical Center 1935
  4. 4. Valley Medical Center 1960
  5. 5. Valley Medical Center 1999
  6. 6. “Dedicated to the health of the whole community”VMC is the among the finest hospitals in Silicon Valley
  7. 7. The situation: Replace VMC or LOSE VMC.All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down. VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed. Price tag: $800,000,000.
  8. 8. 4/08: Public Opinion Polling – can we win aballot measure for a tax hike with 2/3 of thevote? Maybe, if:  The economy doesn’t get worse  The ballot isn’t too long  We run a really great campaign ($$$)  Opposition is nonexistent …so not bloody likely, but we have to play anyway. 6/08: Measure A was born. Game on.
  9. 9. Step 1: Blogger meets Constant Contact
  10. 10. Chris’s totally subjective idea on howto blog and CC correctly (oh – and it works)
  11. 11. Step 3: stay current to stay relevant
  12. 12. Step 4: Text is so “last century”.
  13. 13. All roads lead to the main message…
  14. 14. Step 5: when others tell your story, re-tell it!
  15. 15. …right up to the last week…
  16. 16. November 4, 7:01 pm… 78% Measure A WINS!
  17. 17. Next up: Capitalize on our new-found fame (public knows us now, hospital staff grateful for our work…)1/12/09 23
  18. 18. A grateful VMC staff = a generous VMC staff…
  19. 19. Twitter + email + friendly competition…
  20. 20. If you get paid to say nice things aboutyour agency, find folks who don’t and use them!
  21. 21. When others tell your story, retell it!
  22. 22. Social media cannot exist on its own…50 presentations in 30 days todepartment meetings, staffgatherings, Q n’ A…Lots of 1:1communication usingthe“telephone”or “face toface”(differentthanFacebook)
  23. 23. …and lunch cannot be served through social media. Yet.
  24. 24. Facebook and Twitter. Kid stuff?
  25. 25. How I use twitter 33
  26. 26. So, what’s the ROI here?
  27. 27. “Chris keeps me in the loop with goings-on atVMC through his constant updates, so when wewanted to partner with a local hospital, I thoughtof VMC first.” - Ned Finkle, VP Strategic Marketing, NVIDIA“Chris, you are the heart and soul of ValleyMedical Center.” - Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
  28. 28. Chris;Having almost lost my daughter to MRSA I know first hand about theproblem of infections in hospitals.Its nice to know that VMC is on the top of the problem.Lou
  29. 29. Why you have to do this… You are not in complete control of your message anymore You are no longer believable You need a seat at the table There is no going backward…this is how people communicate now.
  30. 30. It doesn’t even take that much time… iMovie, hi-def camera, obnoxious executive director
  31. 31. Thank you for your kind attention! 408-885-5201