“Dedicated to the health of the whole community”VMC is the among the finest hospitals in Silicon Valley
The situation: Replace VMC or LOSE VMC.All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down. VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed. Price tag: $800,000,000.
4/08: Public Opinion Polling – can we win aballot measure for a tax hike with 2/3 of thevote? Maybe, if: The economy doesn’t get worse The ballot isn’t too long We run a really great campaign ($$$) Opposition is nonexistent …so not bloody likely, but we have to play anyway. 6/08: Measure A was born. Game on.
“Chris keeps me in the loop with goings-on atVMC through his constant updates, so when wewanted to partner with a local hospital, I thoughtof VMC first.” - Ned Finkle, VP Strategic Marketing, NVIDIA“Chris, you are the heart and soul of ValleyMedical Center.” - Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
Chris;Having almost lost my daughter to MRSA I know first hand about theproblem of infections in hospitals.Its nice to know that VMC is on the top of the problem.Lou
Why you have to do this… You are not in complete control of your message anymore You are no longer believable You need a seat at the table There is no going backward…this is how people communicate now.
It doesn’t even take that much time… iMovie, hi-def camera, obnoxious executive director
Thank you for your kind attention! Echristopher.firstname.lastname@example.org www.vmcfoundation.org www.wildersideofhealth.blogspot.com 408-885-5201