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Chris Wilder Presentation 3 9 10

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Prepared for the National Association of Children's Hospitals and Related Institutions annual conference, this show really only works if presented by the obnoxious and charismatic (and modest) Chris Wilder, Executive Director of the VMC Foundation, the agency that raises funds for and awareness of Valley Medical Center (VMC).

VMC is the public hospital of Silicon Valley, and the largest medical center in the area. This show tells, in part, how they used social media to solve the largest problem the hospital ever had.

Again, it really requires the narrative of the presenter, but there are some slides that have links to videos that can be seen on their own. For more info about this presentation, or how social media can help your hospital, visit www.vmcfoundation.org or join the Valley Medical Center Foundation on Twitter and Facebo

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Chris Wilder Presentation 3 9 10

  1. 1. Valley Medical Center – Saving our public hospital with social media E. Chris Wilder, Executive Director Valley Medical Center Foundation www.vmcfoundation.org
  2. 2. Valley Medical Center 1876
  3. 3. Valley Medical Center 1935
  4. 4. Valley Medical Center 1960
  5. 5. Valley Medical Center 1999
  6. 6. “Dedicated to the health of the whole community” VMC is the among the finest hospitals in Silicon Valley
  7. 7. The VMC Foundation A private, separate corporation founded in 1988 Raising private money for the public hospital…an unusual idea in 1988, not unusual today Created not just by VMC, but Silicon Valley leaders and elected officials
  8. 8. Let’s have a party Special events keep VMC Foundation donors involved, bring in new donors, and help raise “unrestricted money” – the hardest to raise. (the original “Social Media”)
  9. 9. Growing programs, starting new ones
  10. 10. Turning Wheels for Kids
  11. 11. The situation: Replace VMC or LOSE VMC. <ul><li>All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down. </li></ul>VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed. Pricetag: $840,000,000.
  12. 12. 4/08: Public Opinion Polling – can we win? <ul><li>Probably not, but maybe, if: </li></ul><ul><li>The economy doesn’t get worse </li></ul><ul><li>The ballot isn’t too long </li></ul><ul><li>We run a really great campaign ($$$) </li></ul><ul><li>Opposition is nonexistent </li></ul><ul><li>…and even then, we might just squeak by with 67%. </li></ul><ul><li>6/08: Measure A was born. Game on. </li></ul>
  13. 13. Step 1: Launch 2 websites and drive traffic between them. <ul><li>www.vmcmatters.org meets www.vmcfoundation.org </li></ul>
  14. 14. Step 2: Blogger meets Constant Contact
  15. 15. Chris’s totally subjective idea on how to blog and CC correctly (oh – and it works)
  16. 22. Step 3: stay current to stay relevant
  17. 23. Step 4: Text is so “last century”.
  18. 24. All roads lead to the main message…
  19. 25. Quick, interesting, funny, strange…
  20. 26. Step 5: when others tell your story, re-tell it!
  21. 27. …right up to the last week…
  22. 28. November 4, 7:01 pm… 78% Measure A WINS!
  23. 29. 1/12/09 Next up: Capitalize on our new-found fame (public knows us now, hospital staff grateful for our work…)
  24. 30. A grateful VMC staff = a generous VMC staff…
  25. 31. Twitter + email + friendly competition …
  26. 32. If you get paid to say nice things about your hospital, find folks who don’t and use them!
  27. 33. When others tell your story, retell it!
  28. 35. Social media cannot exist on its own… 50 presentations in 30 days to department meetings, staff gatherings, Q n’ A… Lots of 1:1 communication using the “telephone” or “face to face” (different than Facebook)
  29. 36. …and lunch cannot be served through social media. Yet.
  30. 37. Oh right…Facebook and Twitter.
  31. 38. <ul><li>“Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.” </li></ul><ul><ul><ul><ul><ul><li>- Ned Finkle, VP Strategic Marketing, NVIDIA </li></ul></ul></ul></ul></ul>“ Chris, you are the heart and soul of Valley Medical Center.” - Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
  32. 40. <ul><li>Chris; </li></ul><ul><li>  </li></ul><ul><li>Having almost lost my daughter to MRSA I know first hand about the problem of infections in hospitals. </li></ul><ul><li>  </li></ul><ul><li>It's nice to know that VMC is on the top of the problem. </li></ul><ul><li>  </li></ul><ul><li>Lou </li></ul>
  33. 41. Why you have to do this… <ul><li>You are not in complete control of your message anymore </li></ul><ul><li>You are no longer believable </li></ul><ul><li>You need a seat at the table </li></ul><ul><li>There is no going backward…this is how people communicate now. </li></ul>
  34. 42. What you can do with a little time… iMovie, hi-def camera, obnoxious executive director
  35. 43. Thank you for your kind attention! [email_address] www.vmcfoundation.org www.wildersideofhealth.blogspot.com 408-885-5201

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