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Chris wilder national council 2011


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Chris Wilder runs the Valley Medical Center Foundation, supporting the public health system for Silicon Valley. This deck was presented at the National Council's Mental Health and Addictions conference on May 3, 2011, and addresses how social media can boost your nonprofit, help you raise money, and get the word out in a new way.

Published in: Health & Medicine, Business
  • The National Council's annual conference is a great one, and I'm excited to be presenting for the second year. My talk is on how we in the public benefit sector can use social media for fundraising, awareness, and being a part of the new way we all communicate. There's no going back, so get on board!

    This deck is only semi-useful without me being there to present it, but if you imagine an obnoxious guy running around the room enthusiastically blathering about how great Valley Medical Center is, you're halfway home. More about us:
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Chris wilder national council 2011

  1. 2. How Social Media can give a BOOST to your agency Chris Wilder, Executive Director Valley Medical Center Foundation
  2. 3. (psst…they made me submit this presentation eight weeks ago, so everything is probably outdated. Don ’t blame me.) Chris Wilder, Executive Director Valley Medical Center Foundation
  3. 4. Valley Medical Center 1876
  4. 5. Valley Medical Center 1935
  5. 6. Valley Medical Center 1960
  6. 7. Valley Medical Center 1999
  7. 8. “ Dedicated to the health of the whole community” VMC is the among the finest hospitals in Silicon Valley
  8. 9. The situation: Replace VMC or LOSE VMC. <ul><li>All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down. </li></ul>VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed. Price tag: $800,000,000.
  9. 10. 4/08: Public Opinion Polling – can we win a ballot measure for a tax hike with 2/3 of the vote? <ul><li>Maybe, if: </li></ul><ul><li>The economy doesn't get worse </li></ul><ul><li>The ballot isn ’t too long </li></ul><ul><li>We run a really great campaign ($$$) </li></ul><ul><li>Opposition is nonexistent </li></ul><ul><li>… so not bloody likely, but we have to play anyway. </li></ul><ul><li>6/08: Measure A was born. Game on. </li></ul>
  10. 11. Step 1: Blogger meets Constant Contact
  11. 12. Chris ’s totally subjective idea on how to blog and CC correctly (oh – and it works)
  12. 19. All roads lead to the main message…
  13. 20. Step 3: stay current to stay relevant
  14. 21. Step 5: when others tell your story, re-tell it!
  15. 22. … right up to the last week…
  16. 23. November 4, 7:01 pm… 78% Measure A WINS!
  17. 24. 1/12/09 Next up: Capitalize on our new-found fame (public knows us now, hospital staff grateful for our work…)
  18. 25. A grateful VMC staff = a generous VMC staff…
  19. 26. Twitter + email + friendly competition…
  20. 27. If you get paid to say nice things about your agency, find folks who don ’t and use them!
  21. 28. When others tell your story, retell it!
  22. 29. What you can do with a little time… iMovie, hi-def camera, obnoxious executive director
  23. 30. Social media cannot exist on its own… 50 presentations in 30 days to department meetings, staff gatherings, Q n ’ A… Lots of 1:1 communication using the “ telephone ” or “ face to face ” (different than Facebook)
  24. 31. … and lunch cannot be served through social media. Yet.
  25. 32. Facebook and Twitter. Kid stuff?
  26. 33. So, what ’s the ROI here?
  27. 34. <ul><li>“ Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.” </li></ul><ul><ul><ul><ul><ul><li>- Ned Finkle, VP Strategic Marketing, NVIDIA </li></ul></ul></ul></ul></ul>“ Chris, you are the heart and soul of Valley Medical Center.” - Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
  28. 35. eLegs – bionic exoskeleton helps paraplegics walk again! OMG.
  29. 36. <ul><li>Find people of INFLUENCE who don’t get paid to say nice things about you… </li></ul>
  30. 37. Social Media: Where you are NOT in control of the message anymore!
  31. 38. How to keep (a little) control? Participate!
  32. 39. <ul><li>AOL ’ s New Problem: Mike Arrington </li></ul><ul><li>Business Insider — When AOL bought TechCrunch last September , the first question on everyone's lips was, &quot;How long could Mike Arrington possibly last as an AOL employee?&quot; </li></ul>
  33. 40. QR Codes – Amazing! What will we do with them?
  34. 41. Social media meets social not-media!
  35. 42. 260 chapters and growing…join one!
  36. 43. Social networking, staying engaged = increased cognition, longer life
  37. 44. Thank you for your kind attention! [email_address] http:// -workforce 408-885-5299