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INNOVATIVE SUCCESS STORIES   in the Agri/Food Sector"             July 2012 - Arta, Greece         Christos D. Katsanos   ...
HYDROPONIC COLOR CUT READY SALAD
TV SHOW INTEREST
1. Χτίσιμο brandas του προϊόντος ¨Οπωροκηπευτικά   Κρήτης¨2. Ανάδειξη της Ποιότητας και της Μοναδικότητας   εκεί και όπου ...
Luxury
Creator – Product Relationship
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
Innovative Success Stories in Agri/Food Sector
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Innovative Success Stories in Agri/Food Sector

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Innovative Success Stories in Agri/Food Sector

  1. 1. INNOVATIVE SUCCESS STORIES in the Agri/Food Sector" July 2012 - Arta, Greece Christos D. Katsanos Agent of Change DKG GROUP of Companies & Initiatives
  2. 2. HYDROPONIC COLOR CUT READY SALAD
  3. 3. TV SHOW INTEREST
  4. 4. 1. Χτίσιμο brandas του προϊόντος ¨Οπωροκηπευτικά Κρήτης¨2. Ανάδειξη της Ποιότητας και της Μοναδικότητας εκεί και όπου υπάρχει3. Slogan: “Στην Κρήτη η γνησιότητα του προϊόντος δεν είναι μόδα, είναι .....παράδοση!»4. Το προϊόν παράγεται στο χωράφι / θερμοκήπιο, η branda όμως που είναι κάτι παραπάνω από ένα σήμα, ένα σύμβολο που «κατασκευάζεται» στο μυαλό του καταναλωτή
  5. 5. Luxury
  6. 6. Creator – Product Relationship

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