1.
● Intros- who are we?
● Why are we here?
● Content Discovery and ideas
● Writing and editing
● Graphics and visuals
● Distribution
● Managing the editorial Process
● Q&A

2.
Jordan Mirchev
Marketing Manager Nordics
Trello
Heather Gordon Athié
Head of Retention UK
Mynewsdesk

3.
Source:
http://www.venda.com/s.nl?search=blog+how+well+do+you+know+your+brand

4.
● Magic Formula: Number or Trigger word + Adjective + Keyword + Promise
Take a bold promise like “selling your car in a day.”
How You Can Effortlessly Sell Your Car in Less than
12 Hours”

5.
● The Problem
● The Solution
● The Challenges
● Why it’s the best solution
● Action steps

6.
● The Problem
● The Solution
● The Challenges
● Why it’s the best solution
● Action steps
Introduction
How are businesses using social networks for marketing in 2016
How should businesses be using social networks for marketing
in 2017
Body
Twitter - use more visuals
Facebook -know the algorithm
LinkedIn - using the LinkedIn Groups
Instagram - video and live feature
Conclusion
Brief recap: How should businesses be using social networks for
marketing
Brief recap: Why businesses should be pursuing these
techniques

7.
● Share a shocking fact or statistic
● Something personal
● Start with a reader's question
● Share a thought provoking quote or a question

8.
Before-and-after examples:
● It’s fun to write – Writing is fun
● It takes time to write – Writing takes time
● There are many people who write – Many people write
● There’s nothing better than blogging – Nothing’s better than blogging
● Here are some things to consider: – Some things to consider are:

9.
● You really should cut these out: “extremely,” “definitely,” “truly,”
“very,” and “really.”
● Example: run quickly is better stated as sprint.
“The road to hell is
paved with adverbs.”
~ Stephen King
“Adverbs are the tool
of the lazy writer.”
~ Mark Twain

10.
● “Let’s eat Dad” and “Let’s eat, Dad.”

11.
● “It was hot today” → “the sun baked his shoulders”

12.
● Simplify convoluted phrases
● Condense wordy parts
● Fix rocky sentences
● Fix the grammar
● Make sure it flows

13.
● ContentIdeator
● CoSchedule’s Headline Analyzer
● Buzzfeed & Upworthy Clickbait Headline Generator

14.
● Use Google Docs to collaborate
○ See what others have changed
○ Make comments and suggestions
○ Do a brainstorm

15.
● Hemingway App
● Refly Editor
http://refly.it

16.
● SEO & Keywords
http://answerthepublic.com

17.
● Try out your subject lines

18.
● Tweets with pictures get 18% more clicks, 89% more
favorites and 150% more retweets
● Images get 87% more engagement on Facebook
● There are 70 million new images on instagram every day
● Users watch live videos three times longer than
pre-recorded ones
● Posts containing video increased by 75% last year
● Video gets 135% more organic reach than images

19.
Photographer: Mads Nilsen

20.
Source: https://www.theguardian.com/news/datablog/gallery/2013/aug/01/16-useless-infographics

21.
Source: http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836

22.
Source: http://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/

23.
Source: http://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/

24.
● Study your readership using
technology
● Think about the motivation behind
consuming the content you already
create

25.
● Create at least four!
● Who is it?
● What are their problems and desires?
● What kind of content do they consume?
● Where do they consume content?
● How can you engage them?
● What is their number one challenge?
● What trends are driving their industry?
● What one need can you fulfill?
● What’s the best way to solve those needs with
content—through video, white papers, blog posts,
press releases, newsletters etc.?

26.
Source: https://www.youtube.com/watch?v=cuaDvvp12qw

27.
● Database
● Find Contacts
● Followers
● Alerts and Subscriptions

28.
● Use the back of a card to work
on your ideas
● Attach images as card covers
● Label it based on a topic
● Add notes about the idea
● Writer of the posto adds avatar
● Add due dates
● Checklists for distribution

29.
● Title
● Header
● Links
● Images
● Backlinks
● Keywords
● External inks
● Spell check
● Proofread
● Call to action

30.
● Evernote
● Google Docs
●

31.
● Understand your Audience
● Create a variety of content types
● Set KPIs
● Create an editorial Calendar
● Streamline the process
● Pick your tools and have a central place

32.
● trello.com/inspiration
● www.facebook.com/trelloapp
● twitter.com/trello
● instagram.com/trelloapp/
● www.mynewsdesk.com
● twitter.com/mynewsdesk
● www.facebook.com/mynewsdesk