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Speed up your content creation

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Learn the tips & tricks to do more with less. Kickstart your content creation and accelerate it to new levels. In this hands-on session, Trello & Mynewsdesk will cover five key areas:
1. Discovery & ideas
2. Writing & editing
3. Graphics & visuals
4. Content distribution
5. Project management

Published in: Marketing
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Speed up your content creation

  1. 1. ● Intros- who are we? ● Why are we here? ● Content Discovery and ideas ● Writing and editing ● Graphics and visuals ● Distribution ● Managing the editorial Process ● Q&A
  2. 2. Jordan Mirchev Marketing Manager Nordics Trello Heather Gordon Athié Head of Retention UK Mynewsdesk
  3. 3. Source: http://www.venda.com/s.nl?search=blog+how+well+do+you+know+your+brand
  4. 4. ● Magic Formula: Number or Trigger word + Adjective + Keyword + Promise Take a bold promise like “selling your car in a day.” How You Can Effortlessly Sell Your Car in Less than 12 Hours”
  5. 5. ● The Problem ● The Solution ● The Challenges ● Why it’s the best solution ● Action steps
  6. 6. ● The Problem ● The Solution ● The Challenges ● Why it’s the best solution ● Action steps Introduction How are businesses using social networks for marketing in 2016 How should businesses be using social networks for marketing in 2017 Body Twitter - use more visuals Facebook -know the algorithm LinkedIn - using the LinkedIn Groups Instagram - video and live feature Conclusion Brief recap: How should businesses be using social networks for marketing Brief recap: Why businesses should be pursuing these techniques
  7. 7. ● Share a shocking fact or statistic ● Something personal ● Start with a reader's question ● Share a thought provoking quote or a question
  8. 8. Before-and-after examples: ● It’s fun to write – Writing is fun ● It takes time to write – Writing takes time ● There are many people who write – Many people write ● There’s nothing better than blogging – Nothing’s better than blogging ● Here are some things to consider: – Some things to consider are:
  9. 9. ● You really should cut these out: “extremely,” “definitely,” “truly,” “very,” and “really.” ● Example: run quickly is better stated as sprint. “The road to hell is paved with adverbs.” ~ Stephen King “Adverbs are the tool of the lazy writer.” ~ Mark Twain
  10. 10. ● “Let’s eat Dad” and “Let’s eat, Dad.”
  11. 11. ● “It was hot today” → “the sun baked his shoulders”
  12. 12. ● Simplify convoluted phrases ● Condense wordy parts ● Fix rocky sentences ● Fix the grammar ● Make sure it flows
  13. 13. ● ContentIdeator ● CoSchedule’s Headline Analyzer ● Buzzfeed & Upworthy Clickbait Headline Generator
  14. 14. ● Use Google Docs to collaborate ○ See what others have changed ○ Make comments and suggestions ○ Do a brainstorm
  15. 15. ● Hemingway App ● Refly Editor http://refly.it
  16. 16. ● SEO & Keywords http://answerthepublic.com
  17. 17. ● Try out your subject lines
  18. 18. ● Tweets with pictures get 18% more clicks, 89% more favorites and 150% more retweets ● Images get 87% more engagement on Facebook ● There are 70 million new images on instagram every day ● Users watch live videos three times longer than pre-recorded ones ● Posts containing video increased by 75% last year ● Video gets 135% more organic reach than images
  19. 19. Photographer: Mads Nilsen
  20. 20. Source: https://www.theguardian.com/news/datablog/gallery/2013/aug/01/16-useless-infographics
  21. 21. Source: http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836
  22. 22. Source: http://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/
  23. 23. Source: http://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/
  24. 24. ● Study your readership using technology ● Think about the motivation behind consuming the content you already create
  25. 25. ● Create at least four! ● Who is it? ● What are their problems and desires? ● What kind of content do they consume? ● Where do they consume content? ● How can you engage them? ● What is their number one challenge? ● What trends are driving their industry? ● What one need can you fulfill? ● What’s the best way to solve those needs with content—through video, white papers, blog posts, press releases, newsletters etc.?
  26. 26. Source: https://www.youtube.com/watch?v=cuaDvvp12qw
  27. 27. ● Database ● Find Contacts ● Followers ● Alerts and Subscriptions
  28. 28. ● Use the back of a card to work on your ideas ● Attach images as card covers ● Label it based on a topic ● Add notes about the idea ● Writer of the posto adds avatar ● Add due dates ● Checklists for distribution
  29. 29. ● Title ● Header ● Links ● Images ● Backlinks ● Keywords ● External inks ● Spell check ● Proofread ● Call to action
  30. 30. ● Evernote ● Google Docs ●
  31. 31. ● Understand your Audience ● Create a variety of content types ● Set KPIs ● Create an editorial Calendar ● Streamline the process ● Pick your tools and have a central place
  32. 32. ● trello.com/inspiration ● www.facebook.com/trelloapp ● twitter.com/trello ● instagram.com/trelloapp/ ● www.mynewsdesk.com ● twitter.com/mynewsdesk ● www.facebook.com/mynewsdesk

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