Making Pinterest Stick For Your Brand

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  • Rakuten is a Japanese e-commerce company of 10,000+ employees with a market cap of 4.94B. \n104 million hits weekly - third among social networks.\nPinterest is about 2 years old and has 17.8+ million users - at this age, Facebook had 6 million and Twitter just 3 million. But, there are reasons for this, it’s just interesting to note.\n
  • The principles remain, to some extent, the tools change. \n
  • The principles remain, to some extent, the tools change. \n
  • The principles remain, to some extent, the tools change. \n
  • The principles remain, to some extent, the tools change. \n
  • The principles remain, to some extent, the tools change. \n
  • The principles remain, to some extent, the tools change. \n
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  • You will not know if you’ve arrived unless you’ve got a destination selected. Select your destination and chart your course. These questions get you started ... \n- What should be in your Pinterest strategy? (A statement of how you will generate and amplify content. Why that content will be relevant to the right audience. How you will get that audience to pay attention to your boards and how that content will drive the business result you’re after. Challenge yourself to get very specific. Make sure your expectations are in line with what the platform delivers.)\n
  • You will not know if you’ve arrived unless you’ve got a destination selected. Select your destination and chart your course. These questions get you started ... \n- What should be in your Pinterest strategy? (A statement of how you will generate and amplify content. Why that content will be relevant to the right audience. How you will get that audience to pay attention to your boards and how that content will drive the business result you’re after. Challenge yourself to get very specific. Make sure your expectations are in line with what the platform delivers.)\n
  • You will not know if you’ve arrived unless you’ve got a destination selected. Select your destination and chart your course. These questions get you started ... \n- What should be in your Pinterest strategy? (A statement of how you will generate and amplify content. Why that content will be relevant to the right audience. How you will get that audience to pay attention to your boards and how that content will drive the business result you’re after. Challenge yourself to get very specific. Make sure your expectations are in line with what the platform delivers.)\n
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  • Making Pinterest Stick For Your Brand

    1. 1. Oxford Oxford Visit Dunkin Square Square Bucks Donuts Logotwitter.com/smbphilly Logo pinterest.com/oxfordcomm/ Logo pinterest.com/VisitBucksPA/ Logo pinterest.com/DunkinDonuts/ Making stick for your brand. June 27th, 2012 Social Media Breakfast Greater Philly Speaker/Moderator: Christopher Stemborowski Panelists: Apu Gupta, Jessica Lawlor, Natalie Sutton, Caroline Bean #SMBphilly
    2. 2. Organized Outlook Creating content or have a question today? Tweet out your blog Thanks to everyone that Pinterest 101 posts, videos, pins, etc Basic Pinterest Tactics so we can link to them! made today possible: #SMBphilly or @SMBphilly The Growing Pintresphere Don’t be shy. Visit Bucks County Pinterest Strategies Our Panelists Panel of Experts Dunkin Donuts Buckle up, here we go.A round of applause for them!
    3. 3. About Christopher Christopher Stemborowski Associate Communication StrategistYou should see him in color! Oxford Communications Twitter: @cjstemToday’s deck will beavailable online at Email: cstemborowski [@]slideshare.net/ oxfordcommunications.comchristopherstemborowskiso you don’t have toscribble notes furiously! Don’t be a stranger.That was easy.
    4. 4. About Pinterest Generally17.8+ Million users BOARDS accepted split of 80% females... and counting PINS and 20% males. REPINS$138 Million in funding In the words of Beyonce, “Girls, who run the world...” LIKESKey Investors: Rakuten, FOLLOWSAndreessen Horowitz, FirstMarkCapital and Bessemer VenturePartners Think digital cork board version of Twitter. 3.6% of referral traffic on the web comesWant to know which social networks and apps to from Pinterest!watch? Follow the crowds and the funding. There’s a new way to window shop.
    5. 5. Covering Basics• Creating interesting boards with original names• Pin and repin regularly• Link your account to Facebook, Twitter and website• Use keywords and tags in descriptions• Create ‘pinnable’ images for blog Be findable, valuable and interesting. content• Give credit and don’t steal
    6. 6. Visit Bucks County Variety and volume give a consistent stream of great content.
    7. 7. Visit Philly Capitalizing on content sources and making use of video format.
    8. 8. Adventure Aquarium Creating great descriptions full of keywords.
    9. 9. Oxford Communications Creating ‘pinnable’ content doesn’t have to be hard. It can be an extension of your other social efforts.
    10. 10. The Pinteresphere • Measurement tools (Pinerly, Curalate, Pintics, Pinpuff, PinReach) • Pinbooster (introduces marketers to power pinners) • Pin Generators (Pin A Quote, Pinstamatic, ShotPin)Marketers are spoiled for choice • Extentsion Tools (Pinzy, Pin Search,with Pinterest tools. Pinterest Right-Click) • WordPress Pinner
    11. 11. Beyond Basics • What should be in your Pinterest strategy? • How specific can you define your goals? • Are your expectations inline with what the Chart your course and set sail! platform delivers?
    12. 12. About the PanelApu Gupta, CEO & Co-founder, CuralateJessica Lawlor, Visit Bucks CountyNatalie Sutton, Adventure AquariumCaroline Beam, GPTMC (Visit Philly)
    13. 13. Oxford Oxford Visit Dunkin Square Square Bucks Donuts Logotwitter.com/smbphilly Logo pinterest.com/oxfordcomm/ Logo pinterest.com/VisitBucksPA/ Logo pinterest.com/DunkinDonuts/ Making stick for your brand. June 27th, 2012 Social Media Breakfast Greater Philly Speaker/Moderator: Christopher Stemborowski Panelists: Apu Gupta, Jessica Lawlor, Natalie Sutton, Caroline Bean #SMBphilly

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