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Social Media Editorial Calendar


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How to set up a process for social media production. And what to include in an editorial calendar

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Social Media Editorial Calendar

  1. 1. Building online communities for growth Subject: Social Media Editorial CalendarMARS 2012
  2. 2. Long term it’s the quality of the content that will have the most effect. CONTENT IS KINGMARS 2012
  3. 3. What?MARS 2012
  4. 4. Your mix - Editorial categories• General news – What’s happening in your industry. Deep insight.• Product news – What’s new, why is it useful, to whom?• Partner news – New deals, events, customer testimonials• Event news – What’s happening, who’s there, where is it, why attend?• Personal news – On a new position…(inside news). The profile of the week• Fun news – Life after work MARS 2012
  5. 5. What’s so special about you?• Add what’s special for you, your team and your company. – Unique knowledge and/or personalities• The audience will ask: – Who are you and why should I listen? MARS 2012
  6. 6. When?MARS 2012
  7. 7. Recurring topics, new anglesMARS 2012
  8. 8. Who?MARS 2012
  9. 9. Social media production - Roles• Community manager or Page owner. This is the person who’s responsible for the content (but not necessary the producer) – Editorial mix – Viral tactics – Tone of voice – Stickiness in message – Coaching the content providers• Content providers. These are the committed people with interesting knowledge and/or personality• Project sponsor. This is where you anchor i.e. high profile interviews or new investments. Tracks progress against project targets. MARS 2012