1.
PSYCHOLOGY OF GREAT
PPC AD COPYWRITING

2.
I am Chris Giarratana
PPC Marketing
Management
Chris@CJGiarratana.com
@CJGiarratana
TheContentPro.com
HELLO!

3.
ELEMENTS OF PPC SUCCESS
5 pieces of great PPC campaigns
1.

4.
ELEMENTS OF PPC SUCCESS
» Compelling Creative.
» Quality Score.
» Ad Group & Relevancy.
» Keywords.
» Landing Page.

5.
PPC AD FUNDAMENTALS
Powerful PPC ad copy considers...
2.

6.
PPC AD FUNDAMENTALS
WHO
Identify your
audience. PPC
campaigns & ads are
more effective for a
specific audience.
WHAT
What do you want
your reader to learn
from your PPC ads?
What do you want
them to do?
WHY
Why should your
audience care about
your PPC ads? What
action should they
take?
WHO WHAT WHY

7.
PPC AD COPY BASICS
Tips to write great PPC ad copy
3.

8.
YOUR AUDIENCE
» Use Terms & Info Known
By Your Audience.
» Solve Problems For Your
Audience.
» Focus On Audience
Objectives.
PPC AD COPY BASICS
CAMPAIGN & ADS
» Keywords in PPC Ads.
» Fill Out All Ad Elements.
» Unique Copy Per Ad
Group.

9.
SOLVE A PROBLEM
PPC AD COPY BASICS
FILL OUT EVERYTHING

10.
USE EMOTIONAL TRIGGERS
Emotion drives engagement
4.

11.
USE EMOTIONAL TRIGGERS
» Identify Your Customer.
» What Does Your Customer Love?
» A Thing They Hate.
» Their Best Friend.
» Their Worst Enemy.

12.
USE EMOTIONAL TRIGGERS
» Start With “Why”.
» Use Urgency
» Include Keywords In PPC Ads.
» Play To Emotional Needs & Expectations.
12

13.
ALLEVIATE RISKS & FEARS
Make your customers feel safe & at ease
5.

14.
USE SOCIAL PROOF
Reviews reduce customer
stress & improve trust.
ALLEVIATE RISKS & FEARS
SPECIAL OFFERS
Offers to reduce risk.
» 100% Satisfaction
» Money-Back Guarantee

15.
ALLEVIATE RISKS & FEARS
ADDRESS FEARS & RISK
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16.
Any questions?
You can find me at:
» @CJGiarratana
» Chris@CJGiarratana.com
THANKS!