Tlccp 11 april 2013 presentation 2


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Tlccp 11 april 2013 presentation 2

  1. 1. Thursday, April 11, 13
  2. 2. Buono Pulito Giusto Good, Clean, Fair & Connected: Experiences from Terra Madre / Salone del Gusto 2013 Christopher Fink, PhDThursday, April 11, 13
  3. 3. Purpose ❖ Describe Slow Food and my interest in this movement ❖ Link the Slow Food movement to the area of Health Promotion ❖ Share primary activities and outcomes from Terra Madre & Salone del Gusto, 2012 ❖ Share other outcomes from Terra Madre & Salone del Gusto, 2012 ❖ Describe new connections and opportunities developed through this experience ❖ Briefly describe next stepsThursday, April 11, 13
  4. 4. Who / What is Slow Food? Slow Food works to defend biodiversity in our food supply, spread taste education, and connect producers of excellent foods with co-producers through events and initiativesThursday, April 11, 13
  5. 5. Philosophy “We believe that everyone has a fundamental right to pleasure and consequently the responsibility to protect the heritage of food, tradition and culture that make this pleasure possible. Our movement is founded upon this concept of eco- gastronomy – a recognition of the strong connections between plate and planet. Slow Food is good, clean and fair food. We believe that the food we eat should taste good; that it should be produced in a clean way that does not harm the environment, animal welfare or our health; and that food producers should receive fair compensation for their work. We consider ourselves co-producers, not consumers, because by being informed about how our food is produced and actively supporting those who produce it, we become a part of and a partner in the production process.” slowfood.comThursday, April 11, 13
  6. 6. Who / What is Slow Food? ❖ 100,000 + members ❖ 1,000 + chapters ❖ Terra Madre ❖ Salone del Gusto ❖ University of Gastronomic SciencesThursday, April 11, 13
  7. 7. History ❖ 1986: Arcigola founded in Bra, Italy ❖ 1989: Slow Food Manifesto born ❖ 1996: Ark of Taste is launched, first Salone del Gusto in Turin ❖ 2000: Slow Food USA established ❖ 2004: University of Gastronomic Sciences opens, first Terra Madre is held ❖ 2008: 7th Salone del Gusto is held with 180,000 visitors ❖ 2011: Granai de!a Memoria project is initiated in an attempt to preserve traditional knowledge ❖ 2012: Terra Madre & Salone del Gusto held simultaneously with 200,000 + visitorsThursday, April 11, 13
  8. 8. Why Slow Food? Why Me? ❖ “Standard” approach to healthful diet ❖ Importance of purpose, meaning in health behaviors ❖ Interest in environmental factors ❖ Social, cultural, physical ❖ Emergence from interest in Mediterranean dietary and lifestyle patternsThursday, April 11, 13
  9. 9. Slow Food & Health Promotion Health Promotion The process of enabling people to increase control over their health and its determinants, and thereby improve their health - World Health Organization ❖ Emerging linkage ❖ IUHPE connection ❖ Diet-related chronic disease - solutions? ❖ Elevate importance of food ❖ Co-producer model ❖ Build community around foodThursday, April 11, 13
  10. 10. Salone del Gusto / Terra Madre 2012 ❖ 1,000 + exhibitors ❖ 100 countries ❖ 40 ‘conferences’ + other presentations and discussions ❖ Lingotto Exhibition CenterThursday, April 11, 13
  11. 11. Thursday, April 11, 13
  12. 12. Ministry Ministry for Ticket Office Slow for the Fish Agriculture, Environment, Food and African Land and Foods that Forestry La Mappa Food Sea (Italy) Change Policies (Italy) Honey Garden the World bar Slow Food Exit Asia and Educa Oceania Slow Food Ludoteca Entrance Network Monferrato Youth Circus Europe Biodiversity House Africa UNISG North America Latin America Oval Pizza Piazza Torino Lingotto Fiere 21- 25 ottobre 2010 21- 25 ottobre 2010 Street enoteca Sala Gialla Food Railway Sala direction azzurra Ticket Office Exit Calabria Puglia Entrance Sicilia Press Office I floor Sardegna Campania Lazio e Basilicata Pav 3 Slow Food Accreditation Alliance Osteria Intesa I floor Meetings San Paolo Lavazza with the Province Makers Abruzzo of Turin Sala F Sala E Umbria e Molise Theater of Taste auditorium Agnelli Literary Vodafone Café Ministry Sala A Sala B Sala C Sala D Lombardia of Education, Universities and Research (Italy) Sala G Taste Workshop Pav 5 Toscana Torino Chamber of Commerce Sala Arancio Sala galleria visitatori blu Piemonte e Marche Valle d’Aosta Lurisia Garofalo Pav 2 Trentino Ticket Office Alto Emilia Exit Adige Romagna Sala Entrance rossa Rio +20 Friuli via nizza Venezia Liguria Giulia Veneto Pav 1Thursday, April 11, 13
  13. 13. Salone del Gusto / Terra Madre 2012Thursday, April 11, 13
  14. 14. Salone del Gusto / Terra Madre 2012Thursday, April 11, 13
  15. 15. Salone del Gusto / Terra Madre My Activities ❖ Granai de!a Memoria ❖ Systemic Design discussions and linkages ❖ Food education developmentThursday, April 11, 13
  16. 16. Granai della Memoria Project ❖ Project overview ❖ Emergence, spring 2011 ❖ Our implementation (Fall 2011) ❖ Delaware COA ❖ Slow Food ❖ MG connection ❖ ManuscriptThursday, April 11, 13
  17. 17. My Presentation ❖ The Granai experience at OWU ❖ Nature of OWU, liberal arts, and fit with project ❖ Connection with Slow Food and IUHPEThursday, April 11, 13
  18. 18. My Presentation ❖ Tenets of ‘Good, Clean, Fair’ and link to health ❖ Description of observational work (unique) ❖ Focus on student outcomes: self-examination, higher level learning, community ❖ My outcomes: appreciation of process, new pedagogical tech, strengthened relationships, chance to build scholarly agenda alongside studentsThursday, April 11, 13
  19. 19. Sharing of ResultsThursday, April 11, 13
  20. 20. Systemic DesignThursday, April 11, 13
  21. 21. | 1SYSTEMIC DESIGN Systemic Design, Bistagnino (2011)Thursday, April 11, 13
  22. 22. technological area. These issues need, on the contrary, to be an integral part of the planning process, so as to raise and develop awareness of production able to identify the correct types of resources and energy which have to be used in compliance with, rather than being an external factor of the process. Although the current linear production model proves to be “efficiency  orientated”  throughout  its  production,  recycle  and  economy   processes, both as far as product and scrap are concerned, it generates waste that inevitably results in considerable end-of-process social costs. | Reasons for a change 15 Systemic Design, Bistagnino (2011)Thursday, April 11, 13 SYSTEMIC DESIGN
  23. 23. This  market  logic  aims  to  exploit  the  consumer‘s  unsaid  wishes  and  weaknesses  in  order  to  make  him  lose  his   uniqueness. As a result, he will feel fulfilled only when playing a pre-packed role that he has chosen without awareness. A systemic production model exploits the resources in the vicinity, rather than the ones that are distant and promotes, through the output of a system that becomes the input of another one, a more effective relationship among farming and industrial production processes, the system of the natural kingdom, the territory and the communities. This is conducive to the creation of an open relational network that revitalises and defines the territory with its peculiar features. Within a systemic model, every point is cooperatively connected one with the other, both in the input and output sections, and it is strongly related to the territory where actions are performed. This scenario enables Systemic the several players to be deeply aware of their choices and to how they affect the territory, in that they are Design, Bistagnino (2011)Thursday, April 11, 13 personally involved. There is a strong feeling to be part of a system of relationships whose interwoven
  24. 24. and  exploit  all  its  possibilities,  in  a  dimension  that  doesn’t  slip  away  but,  on  the  contrary,  is   attentive to the great need of participatory democracy we need nowadays. The citizen is an active part, the real leading actor of the process of rebirth and feels like he can control the territory and his life. Visualisation of the shift from linear to systemic model. Systemic Design, project related plans | 27 SYSTEMIC DESIGN Systemic Design, Bistagnino (2011)Thursday, April 11, 13
  25. 25. Systemic Design, Bistagnino (2011)Thursday, April 11, 13
  26. 26. that has proved to be much more economically profitable than dairy products, and that diversifies food farming speciality food of the land. The Reggiana Red Cow cattle breeding is no longer pivotal to the project. The main focus is on the accomplishment of a network of interconnected production activities fostering the economy of the territory, as clearly shown by the products listed below, which stand side by side with Parmesan cheese (project: Design, Politecnico di Torino). It is surprising to notice how, only by changing our observation and survey point, it is possible to kick off new production processes, starting from the previously existing ones. What is even more astoundingDesign, Bistagnino (2011) Systemic is how changing our outlook on waste, no longer deemed as trash to get rid of but as a veritable raw material, mayThursday, April 11, 13
  27. 27. Schematic diagram of the difference between local market and global market and their related goals. It would be important that large retail chains36 would ponder over this new, fair and urgent demand, in order to be in compliance with this new perception. The reason is that their supermarkets are not only places where customers go on a day-to day basis for their regular purchases, but also representative of the strong tie existing between production and consumption. These chains should be used to support customers in making The different food values in relation to both a proximity and a globalized market. 3670% of the food consumed at home, in Italy, comes from these retail chains; in particular, 65% of the market is made up of Coop, Conad, Selex, Carrefour, Auchan, Esselunga and Despar (Ettore Livini, Le sette sorelle del cibo, in: La Repubblica, 5th August 2010). Experimental projects – case studies Agro-industry | 140 SYSTEMIC DESIGN Systemic Design, Bistagnino (2011)Thursday, April 11, 13
  28. 28. Trade!is,!preposterously,!the!only!junction!point!between!distant!cultures!and!countries.!Some!of!us!may!deem! this!globalisation!process!positive.!In!reality!it!is!extremely!detrimental!as!it!only!generates!superficial! relationships!among!the!individuals,!it!offers!speculative!opportunities!to!the!Big!Groups!and!does!not!take!the! environment!into!consideration,!in!that!everything!is!timeless!and!decontextualised.!! ! ! Large!Retail!Trade!mediated!relationship!between!producer!and!consumer!in!which!it!is!apparent!both!the!industrial!transformation! of!agricultural!producers!and!the!loss!of!awareness!from!consumers!who!are!enticed!by!advertising.! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 11!through!the!Innovation!and!Project!Management!Course!(Professor!Patrizia!Belluzzo)!with!the!Design!graduate!students!who!have! developed!projects!going!from!creative!games,!social!awareness!campaign!to!objects!produced!with!recycled!materials!and!other! incentives!to!plant!and!grow!products.! Systemic Design, Bistagnino (2011)Thursday, April 11, 13 Territorial design 45
  29. 29. This!modern!distribution!and!relational!model!allows!subject/consumer!to!make!aware!choices.!! ! ! Schematic!diagram!of!the!difference!between!local!market!and!global!market!and!their!related!goals.! ! It!would!be!important!that!large!retail!chains36!would!ponder!over!this!new,!fair!and!urgent!demand,!in!order!to! be!in!compliance!with!this!new!perception.!The!reason!is!that!their!supermarkets!are!not!only!places!where! Systemic Design, Bistagnino (2011) customers!go!on!a!dayBto!day!basis!for!their!regular!purchases,!but!also!representative!of!the!strong!tie!Thursday, April 11, 13
  30. 30. Systemic Design ❖ Economics ❖ Input / Outputs ❖ Logistics & distribution ❖ Health? Comparison between the current linear situation and the new one based on the systemic approach with new jobs and percentage distribution. Systemic Design, Bistagnino (2011)Thursday, April 11, 13
  31. 31. Food Education and Growing Education ❖ Collection of materials ❖ Activities in HHK114 ❖ Project with ECCThursday, April 11, 13
  32. 32. Next Steps ❖ Spring 2013 travel learning ❖ Manuscript ❖ Linkages between systems, traditional knowledge, and healthThursday, April 11, 13
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  39. 39. Tante Grazie!Thursday, April 11, 13