1.
LIMITING ADWORDS EXPOSURE BY
GEOGRAPHIC REGION

2.
WHY LIMIT GEOGRAPHIC EXPOSURE?
 You ONLY want people seeing your ads if they live
in a geographic region where you provide products
and services
 Otherwise, you’re throwing money away
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3.
ADD A CAMPAIGN
 Click the “Campaigns” menu option
 Click on the blue + button
 Select “New campaign”
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4.
SELECT A CAMPAIGN GOAL
 This example will use SALES > Search > Website visits
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5.
TARGETING & AUDIENCES
 Answer the “General Settings” to fit your needs
 Let’s focus on “TARGETING AND AUDIENCES”
heading
 Click on the “Advanced Search” link
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6.
ADVANCED SEARCH LINK
 Enter the name of a city, state or country in the
location input
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7.
FIND YOUR REGION
 We typed, “united states” ...
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8.
SAVE THE REGION
 Click “Save”
 You will see the following:
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9.
RINSE AND REPEAT
 For more regions, click “Advanced search” and
follow the same process
 We added a couple more as seen below...
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10.
EXAMPLE OF A LOCAL REGION
 You can also select local areas around where your
business operates if you are not an international
company
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11.
EDITING AN EXISTING CAMPAIGN
 Click on the campaign you want to edit
 Choose “Locations” from the sub-menu
 Click the blue pencil icon
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12.
ADD OR DELETE LOCATIONS
 Add or delete locations and click “SAVE” when you
are done
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13.
CONCLUSION
 Limiting your Google AdWords by geographic
region or location is that easy
 If you have any follow up questions or concerns,
feel free to send us an e-mail or comment below if
you are reading this from our news section
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mail@bizstim.com