Only show your Google ads to potential clients that live within your businesses geographic region. In this tutorial we will show you how to configure Adwords to ensure your ads are shown to well qualified leads based on their location. We are using Google's newest version of Adwords for 2018.
We use lots of images to depict the process. You can also comment or send us an e-mail for follow up questions.
WHY LIMIT GEOGRAPHIC EXPOSURE?
You ONLY want people seeing your ads if they live
in a geographic region where you provide products
Otherwise, you’re throwing money away
ADD A CAMPAIGN
Click the “Campaigns” menu option
Click on the blue + button
Select “New campaign”
SELECT A CAMPAIGN GOAL
This example will use SALES > Search > Website visits
TARGETING & AUDIENCES
Answer the “General Settings” to fit your needs
Let’s focus on “TARGETING AND AUDIENCES”
Click on the “Advanced Search” link
ADVANCED SEARCH LINK
Enter the name of a city, state or country in the
FIND YOUR REGION
We typed, “united states” ...
SAVE THE REGION
You will see the following:
RINSE AND REPEAT
For more regions, click “Advanced search” and
follow the same process
We added a couple more as seen below...
EXAMPLE OF A LOCAL REGION
You can also select local areas around where your
business operates if you are not an international
EDITING AN EXISTING CAMPAIGN
Click on the campaign you want to edit
Choose “Locations” from the sub-menu
Click the blue pencil icon
ADD OR DELETE LOCATIONS
Add or delete locations and click “SAVE” when you
Limiting your Google AdWords by geographic
region or location is that easy
If you have any follow up questions or concerns,
feel free to send us an e-mail or comment below if
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