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What you need to consider when moving your martial art school into a full time premises

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This presentation shares what important information and considerations you should make when deciding whether or not to move your Martial Arts School into a full time location

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What you need to consider when moving your martial art school into a full time premises

  1. 1. Marketing 2019 Trends and Actions
  2. 2. Business Considerations • Full Time Mind-set • Set Opening Times • Down Time, Prime Time, Premium Time • Documented Systems • Employment • Staff Uniforms • Signage • Full time Curriculum • Must know your stats • Must have a good cash flow
  3. 3. Lease Considerations • Length of Lease • Rent Reviews (they never go down) • Sub Letting Terms • Forfeiture • Service Charge • Building Insurance • Contents Insurance • Employee Insurance
  4. 4. Location AND parking • Walk By vs Driving • Free Parking vs Paid Parking Locations • Bus Routes / Trains • Catchment Area • Proximity to Schools • Competitors • Not just other Martial Art Schools
  5. 5. Change of Use • Speak to planning office • Complete Pre-Planning Application • Consult Landlord • Look for Precedents • Complete Change of Use Application Form, Green Travel Policy (question membership) • In general do not worry about negative objections from locals
  6. 6. Costs • Rent • Service Charge • Business Rates (under £11K free) • Apply for Small Business Rates Relief should you have to pay, you could claim up to 95% based on the criteria of your local authority • Utilities – Gas, Electric, Water, Internet • Lease Hire Items (Coffee Machine, Vending Appliances) • Pro-shop? (Grid Wall Displays, Dummies, Hooks, Stock)
  7. 7. Hidden Costs • Refuse Disposal / Document Shredding • Recycling • Janitorial Supplies (Toilet Rolls, Cleaning Products – COSHH Data / Health & Safety Signage) • Fire Safety / Extinguishers / Emergency Escape Lighting, signage • Consumables / Repairs • PAT Testing (£71 per year for 71 items) • Sanitary Waste • Furniture • Mats • Cleaning • Computers & Networking
  8. 8. In my experience…. The benefits outweigh the negatives but… If you open a full time location you need a full time mindset You will need to set a budget for everything You can and will probably need to charge more and look to maximise profit A full time centre is a commitment to your community and one of the biggest adverts for your business. Never forget the impact that will make on the status of your school. Having my own location has improved my personal life ten fold as now I no longer work from home!
  9. 9. Christopher Allen Kickfit Consulting Partner & Success Coach www.kickfitconsult.com www.facebook.com/kickfitconsult Email me for a full copy of these slides at chris@kickfitconsult.com

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