Using the
    Social Web
for Social Change
Week 6 – Elluminate Session E
     October 26, 2009: 7pm PT
Week 5: Social Video, Viral Media
& Memetics

 Opening Circle
 Review Last Week
 Upcoming Week
 Upcoming Social Change Pro...
Type a sentence into the
                 chat window about:
Opening Circle     how you are feeling
                   ton...
Week 5:	

Social Video,
Viral Media &
Memetics
Last Week’s Assignments
 Decide if you are going to have a dedicated
 domain for your blog
    Purchase your domain at Goo...
Readings & Media
Medium number of readings this
week
Topics are
  Social Video
  Memes & Memetics
  Participation & Engage...
This Week’s Assignments
 Post
    1 thoughtful post, 1 commentary post, 1 link
    post, plus 2 comments in other blogs
 F...
Social
Change
Projects
Learning to change the
world by doing
Time Expections & Grades
 Remember: “Perfection is the enemy of
 the good” & “Ship early and often”
 Total 24-32 hours per...
Types of Social Change Projects
 Social Video
   2-3 minutes of scripted, edited video
 Event
   Climage Change Day
   “Lu...
Memes &
Memetics
Definition of Meme
“A unit of cultural inheritance”
A meme consists of any idea or
behavior that can pass from one
person t...
Jokes &
                       Beliefs
Gossip




          Examples of Memes


            Gestures             Practices
Fashion               Beauty




          Examples of Memes

                      Give me
                     Liberty o...
Internet Memes
Richard Dawkins
The concept of the meme was first
used by evolutionary biologist
Richard Dawkins
Became popular with the pu...
Memeplexes
Groups of memes can work
symbiotically together giving rise to
memeplexes
They exist together because they
bene...
Ideologies               Technologies




              Memeplexes


             Religions                  Philosophies
Natural Selection
 Memes have other analogies to
 Charles Darwin’s Theory of Natural
 Selection
   replication & inheritan...
Memetics
“The study of of the transmission of
ideas”
Applying tools from genetics to
understanding ideas is useful
There i...
Selfish Memes
Evolution (genetic or memetic) is not
about the individual, but the success
of replication
Thus like genes, t...
Infectious Memes
 “When you plant a fertile meme in
 my mind you literally parasitize my
 brain, turning it into a vehicle...
Meme Propogation
Some memes propagate by being
effective or useful
  language
  agriculture
  scientific method
However, me...
Memes as Viruses
 If memes can be compared to
 viruses, they also are analogous to
 their viruses properties of infection
...
Thoughts Contagion
Some thought about transmission
    (See Wikipedia on Meme)
  Quality of parenthood
  Efficacy of parent...
Memes as a Meme	

 The idea of memes itself is a meme.
 You are now infected
Questions?
        Feedback?
ChristopherA@LifeWithAlacrity.com
    Next: Elluminate Session F
Motivations for Participatio...
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Week 6 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)

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Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topic "Social Video, Viral Media & Memetics" including memes, memetics, idea virus, memeplex, cultural inheritance, selfish memes, thought contagion

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Week 6 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)

  1. 1. Using the Social Web for Social Change Week 6 – Elluminate Session E October 26, 2009: 7pm PT
  2. 2. Week 5: Social Video, Viral Media & Memetics Opening Circle Review Last Week Upcoming Week Upcoming Social Change Projects Agenda Memes & Memetics Special Guest: Franklin Lopez
  3. 3. Type a sentence into the chat window about: Opening Circle how you are feeling tonight something about your BGI Beat blog something you learned this week a concern
  4. 4. Week 5: Social Video, Viral Media & Memetics
  5. 5. Last Week’s Assignments Decide if you are going to have a dedicated domain for your blog Purchase your domain at Google Add Analytics to Your Blog Google Analytics Feedburner Identify Your Blog’s Peers Find at least 3 blogs with related subjects and/ or keywords Subscribe, participate, and comment Understand their audience Post 1 thoughtful post, 1 commentary post, 1 link post, plus 2 comments in other blogs
  6. 6. Readings & Media Medium number of readings this week Topics are Social Video Memes & Memetics Participation & Engagement in Video
  7. 7. This Week’s Assignments Post 1 thoughtful post, 1 commentary post, 1 link post, plus 2 comments in other blogs Find Video Identify and bookmark 3 videos that exemplify social change At least one ideally should be in your BGI Beat Create Video ~30 seconds minimum Either a video intro to your blog A video intro to your LinkedIn profile A video response to a video on YouTube Creativity encouraged Video may be private, but this is discouraged
  8. 8. Social Change Projects Learning to change the world by doing
  9. 9. Time Expections & Grades Remember: “Perfection is the enemy of the good” & “Ship early and often” Total 24-32 hours per person 40% of your grade for class 20% is completion 10% is team 10% is quality Your team members are going to depend on you in November. If you fail them, I will fail you
  10. 10. Types of Social Change Projects Social Video 2-3 minutes of scripted, edited video Event Climage Change Day “Lunch for Good” Educational Resource web page teacher tools Open to your imagination
  11. 11. Memes & Memetics
  12. 12. Definition of Meme “A unit of cultural inheritance” A meme consists of any idea or behavior that can pass from one person to another by learning or imitation Typically propagated by symbolic communication or language, but not limited to that Propagation through contagion, analogous to a virus
  13. 13. Jokes & Beliefs Gossip Examples of Memes Gestures Practices
  14. 14. Fashion Beauty Examples of Memes Give me Liberty or Music Phrases Give me Death!
  15. 15. Internet Memes
  16. 16. Richard Dawkins The concept of the meme was first used by evolutionary biologist Richard Dawkins Became popular with the publication of his book “The Selfish Gene” in 1976
  17. 17. Memeplexes Groups of memes can work symbiotically together giving rise to memeplexes They exist together because they benefit each other
  18. 18. Ideologies Technologies Memeplexes Religions Philosophies
  19. 19. Natural Selection Memes have other analogies to Charles Darwin’s Theory of Natural Selection replication & inheritance variation & mutation competition & selection genes compete in the “gene pool” through natural selection giving rise to evolution memes survive in the “belief pool” through a similar selection process
  20. 20. Memetics “The study of of the transmission of ideas” Applying tools from genetics to understanding ideas is useful There is not a scientific consensus on memes some say “a nice metaphor” some say “denies free will” same say “anti-religious” But it does explain some things that don’t fit in evolutionary psychology
  21. 21. Selfish Memes Evolution (genetic or memetic) is not about the individual, but the success of replication Thus like genes, they do not have to be beneficial to their hosts The only thing a meme “cares” about is propagation
  22. 22. Infectious Memes “When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme’s propagation in just the way that a virus may parasitize the genetic mechanism of a host cell.” — N.K. Humphrey, The Selfish Gene
  23. 23. Meme Propogation Some memes propagate by being effective or useful language agriculture scientific method However, memes also propagate through features and weakness of the human psyche emotional appeal need for hope bandwagon
  24. 24. Memes as Viruses If memes can be compared to viruses, they also are analogous to their viruses properties of infection and for immunity infection proselytization, fear, indoctrination immunity doctrine, contempt for knowledge, dogmatism, emotional hijacking
  25. 25. Thoughts Contagion Some thought about transmission (See Wikipedia on Meme) Quality of parenthood Efficacy of parenthood Proselytic Preservational Adversative Cognitive Motivational
  26. 26. Memes as a Meme The idea of memes itself is a meme. You are now infected
  27. 27. Questions? Feedback? ChristopherA@LifeWithAlacrity.com Next: Elluminate Session F Motivations for Participation & Change November 2, 2009: 7pm PT

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