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MBA Pau Bengalore 2011

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  1. 1. MBA France-India 2011Strategic Management Marketing<br />Orange in Africa<br />Submitted to C.BENAVENT-Université Paris Ouest<br /> M. ABBO-Groupe ESC Pau<br />Submitted by Romain<br />Naidu<br />Chethan<br />Shubham<br />
  2. 2. 26/03/2011<br />2<br />Romain, Naidu , Chethan, Shubham<br />Introduction<br /><ul><li>Stephane Richard</li></ul>Chairman & CEO<br /><ul><li>209.6 Million Customer all across the world
  3. 3. Turnover 45.5 Billion Euros</li></ul>In France<br />3 In Europe<br />
  4. 4. This time for Africa<br />Context<br />26/03/2011<br />3<br />Romain, Naidu , Chethan, Shubham<br />B2B<br />1960<br />B2C<br />2008<br />
  5. 5. Key issue<br /> How orange can be more innovative in Africa with the problem of illiteracy, poverty and <br /> distance?<br />How orange distribute in Africa?<br />Do Orange entry in the African market by 2 steps : B2B and B2C ? Where? How?<br />26/03/2011<br />4<br />Romain, Naidu , Chethan, Shubham<br />
  6. 6. 26/03/2011<br />5<br />Romain, Naidu , Chethan, Shubham<br />Geographic<br />Segmentation<br />Demographic<br />Attitude<br />B2C<br />
  7. 7. B2B: Orange business services<br />Networks in Africa for over 50 years<br />4 regional offices : Abidjan, Cairo (Orange lab), Dakkar, Johannesburg<br />2000 regional staff, 210 fields engineers in 40 countries<br />80 account managers in 13 countries<br />1400 support staff in the Cairo global service center.<br />26/03/2011<br />6<br />Romain, Naidu , Chethan, Shubham<br />
  8. 8. Customers in Africa<br />26/03/2011<br />7<br />Romain, Naidu , Chethan, Shubham<br />500 multinational customers (Middle East + Africa)<br />
  9. 9. Key Solutions <br />Solutions for Operators – our consulting practice that supports incumbent operators, new entrants and real estate developers as they begin the journey to next-generation telecoms services like IPTV.<br />Business VPN – a wide range of local network access options for our global MPLS IP VPN network services, including high-speed Ethernet, DSL for small offices in 14 countries and broadband satellite in most countries<br />Business Talk – solutions for Cisco and Avaya enterprise IP telephony, support for VoIP trunking on the WAN, mobile access to enterprise VPNs and telephony consulting<br />Business Acceleration & Network Boost – a suite of services that improve visibility, management and performance of applications on the network.<br />26/03/2011<br />8<br />Romain, Naidu , Chethan, Shubham<br />
  10. 10. Key Solutions<br />Business Together – our award-winning package of collaboration and unified communications solutions, including managed Microsoft SharePoint, managed Microsoft OCS, and managed Microsoft Exchange<br />Telepresence Connect – a range of leading Telepresence solutions that support inter-company conferencing and room sizes ranging from one person to 18 people, now available in 40 countries around the world<br />Business Everywhere – our mobile working solution offers remote workers access to 26,000 WiFi and wired access points and as well as 3G mobile broadband. Secure My Device end-point security for mobile devices ensures that the company perimeter can be extended with no increase in security risk<br />Network Protect – provides the 24/7 embedded managed security needed by branch offices to deal with new threats.<br />26/03/2011<br />9<br />Romain, Naidu , Chethan, Shubham<br />
  11. 11. ACE submarinecable<br />Source :<br />26/03/2011<br />10<br />Romain, Naidu , Chethan, Shubham<br />
  12. 12. B2C : Presence in Africa<br />26/03/2011<br />11<br />Romain, Naidu , Chethan, Shubham<br />Source :<br />
  13. 13. n<br />o<br />High <br />i<br />26/03/2011<br />t<br />In France<br />g<br />i<br />Price<br />Innovation<br />s<br />n<br />High <br /> Low <br />o<br />Romain, Naidu , Chethan, Shubham<br />i<br />P<br />In Africa<br />12<br />Low <br />
  14. 14. Orange Money<br />Orange Money is a money transfer service that is mapped to a bank account to allow<br />customers access financial services using their Orange mobile phone numbers.<br />Convenience, security, time-efficient, rich functionality, easy registration<br />Deposit money, Send money, Withdraw money, Make purchases, Pay bills, Manage<br />payrolls, Repay loans, Change orange money pins.<br />Orange Money services are available at all Equity branches, Orange and Mobicom shops<br />and Orange and Equity are currently building an extensive agent network, targeting<br />over 10,000 agents.<br />26/03/2011<br />13<br />Romain, Naidu , Chethan, Shubham<br />Whatis Orange Money ?<br />What are the benefits of Orange Money?<br />What are the services offered under Orange Money?<br />Where can I get Orange Money?<br />
  15. 15. 4P’s Product <br />26/03/2011<br />Romain, Naidu , Chethan, Shubham<br />14<br />Internet ADSL<br />Mobile<br />Fixed-line<br />Key 3G<br />Internet ADSL, Cable<br />Key 3G<br />Fixed line<br />Mobile : (80% of AfricanusedPrepaid)<br />In France<br />In Africa<br />
  16. 16. 4P’s Price <br />26/03/2011<br />15<br />Romain, Naidu , Chethan, Shubham<br />
  17. 17. 4P’s Place <br />26/03/2011<br />Romain, Naidu , Chethan, Shubham<br />16<br />Shops<br />Internet<br />Supermarket : <br /> ex: Auchan<br />Airtimetransfer<br />Orange Money<br />Orange mega shop<br />Internet : orange website,<br />In France<br />In Africa<br />
  18. 18. 4P’s Promotion <br />26/03/2011<br />Romain, Naidu , Chethan, Shubham<br />17<br />Internet :<br />TV<br />Newspaper<br />Radio<br />TV : « Say Hello »<br />Internet :<br />Newspaper<br />In France<br />In Africa<br />
  19. 19. Innovations in Africa<br />26/03/2011<br />18<br />Romain, Naidu , Chethan, Shubham<br /><br />
  20. 20. Conclusion<br />Good marketing strategy to enter the African telecom market<br />They accentuate their presence in B2C since 2008 with an innovative and adapted way<br />Orange Money can be use in Eastern Europe or others countries because it’s very practical.<br />Orange is a global company but they can act as a local company in Africa. <br />26/03/2011<br />19<br />Romain, Naidu , Chethan, Shubham<br />
  21. 21. 26/03/2011<br />20<br />Romain, Naidu , Chethan, Shubham<br />
  22. 22. Sources<br /><br /> <br /><br /> : orange money, airtimetransfer<br /><br />26/03/2011<br />21<br />Romain, Naidu , Chethan, Shubham<br />