Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

TV VS Internet, Friends or Foes?

341 views

Published on

Talking about changes in the TV landscape due to . Introduction Keynote to the "MAKING TV FUN AGAIN BEFORE APPLE DOES" panel at Connected TV World Summit 2016, London #CTVS16

Published in: Marketing
  • Be the first to comment

TV VS Internet, Friends or Foes?

  1. 1. 1 Connected TV World Summit 2016 - @christopherufin Christophe Rufin #Marketing #Innovation #Technology #Orange Twitter: @christopherufin CONNECTED TV WORLD SUMMIT #CTVS16 MARCH 16TH & 17TH, 2016 LONDON - KINGS PLACE TV VS INTERNET, FRIENDS OR FOES?
  2. 2. 2 Connected TV World Summit 2016 - @christopherufin About Orange
  3. 3. 3 Connected TV World Summit 2016 - @christopherufin TV: the king of media 87% OF BROADCAST PROGRAMS ARE WATCHED LIVE Source: Nielsen, 2013
  4. 4. 4 Connected TV World Summit 2016 - @christopherufin TV delivers the premium media experience 1980 1990 2000 2010 2020 Sources: Wikipedia Commons, www.planar.com
  5. 5. 5 Connected TV World Summit 2016 - @christopherufin It’s still there “We think this is really going to be something special” Steve Jobs, on Apple TV, Macworld 2007 (the iPhone Keynote)
  6. 6. 6 Connected TV World Summit 2016 - @christopherufin The rise of on-demand SOME 35%OF ALL TV AND VIDEO VIEWING IS NOW WATCHED ON-DEMAND WITH OVER HALF OF CONSUMERS CLAIMING TO WATCH STREAMED ON DEMAND CONTENT AT LEAST ONCE A DAY CONSUMERS NOW SPEND 6 HOURS PER WEEK WATCHING STREAMED ON-DEMAND TV SERIES, PROGRAMS AND MOVIES (x2 vs 2011) Sources: Ericsson ConsumerLab 2015 + Eric Scherer IDATE DWS15 Conference
  7. 7. 7 Connected TV World Summit 2016 - @christopherufin The new digital media OTT ecosystem Adapted from Eric Scherer IDATE DWS15 Conference
  8. 8. 8 Connected TV World Summit 2016 - @christopherufin New media dwarfs old media in market value Source: Business Insider, oct. 2013
  9. 9. 9 Connected TV World Summit 2016 - @christopherufin The shift to digital: age-related or generational?
  10. 10. 10 Connected TV World Summit 2016 - @christopherufin Weaknesses of the new media Source: Digiday.com 2015 Ad blocking becoming the normMobile video CPMs decreasing Source: Marketingland.com, TubeMogul 2014
  11. 11. 11 Connected TV World Summit 2016 - @christopherufin The « televisionization » of Internet
  12. 12. 12 Connected TV World Summit 2016 - @christopherufin TV VS INTERNET
  13. 13. 13 Connected TV World Summit 2016 - @christopherufin Impact of Digital Media over TV audience +10% tweets on a show = +1,8% audience 7 days later source: Nielsen Nov. 2014
  14. 14. 14 Connected TV World Summit 2016 - @christopherufin Integration of social media into storytelling TPMP, D8, France: “This first TV show with more Facebook fans than viewers”
  15. 15. 15 Connected TV World Summit 2016 - @christopherufin Orange TV’s new feature: TV Clipping #showhello
  16. 16. 16 Connected TV World Summit 2016 - @christopherufin Thanks To download this presentation: http://slideshare.net/christopherufin Follow me on Twitter! @christopherufin TV VS INTERNET, FRIENDS OR FOES? #CTVS16

×