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How Data Revolutionizes TV & Contents

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Presentation on how Big Data transforms the TV & Contents industry (customer knowledge, distribution, production and creation) with examples from IBC 2018 and latest trends from the industry

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How Data Revolutionizes TV & Contents

  1. 1. 1 Orange Restricted Christophe Rufin TGI / Technocentre / MPA O&DS / CTEE #Marketing #Innovation #Technology #Orange Twitter: @christopherufin How Data revolutionizes TV & Contents Orange DS BI & Big Data seminar – 9th November 2018
  2. 2. 2 Orange Restricted More content, more choice…
  3. 3. 3 Orange Restricted … and more time spent than ever Sources: Ericsson Consumerlab TV Media Report 2017 / visual from Modern Times Group, 2018
  4. 4. 4 Orange Restricted The rise of streaming platforms: content investments, 2017
  5. 5. 5 Orange Restricted What do these 2 companies have in common? Data drivenInvest in contents Successful
  6. 6. 6 Orange Restricted From program grid to personal grid
  7. 7. 7 Orange Restricted AI driven recommendation
  8. 8. 8 Orange Restricted Better relevance with metadata (Gracenote, IBC 2018)
  9. 9. 9 Orange Restricted Personalization refined: artwork personalization to boost conversion
  10. 10. 10 Orange Restricted Spideo: “The Tinder of Video”
  11. 11. 11 Orange Restricted Super-aggregation example: TV App by Apple
  12. 12. 12 Orange Restricted Analytics
  13. 13. 13 Orange Restricted Dataviz for TV & VoD analytics Demonstrated by Viaccess-Orca, IBC 2018. Show popularity by customer (left) and top searches by orders, attribution and clicks (right)
  14. 14. 14 Orange Restricted Understand audiences and advertising targets
  15. 15. 15 Orange Restricted Make editorial choices in real time Source: http://www.leparisien.fr/culture-loisirs/tv/la-botte-secrete-de-bfmtv-pour-suivre-ses-audiences-en-temps-reel-03-11-2018-7934322.php
  16. 16. 16 Orange Restricted Cloud meets TV
  17. 17. 17 Orange Restricted Google
  18. 18. 18 Orange Restricted
  19. 19. 19 Orange Restricted Addressable Advertising: programmatic, in real-time
  20. 20. 20 Orange Restricted Amazon
  21. 21. 21 Orange Restricted
  22. 22. 22 Orange Restricted Microsoft
  23. 23. 23 Orange Restricted
  24. 24. 24 Orange Restricted IBM
  25. 25. 25 Orange Restricted Alibaba
  26. 26. 26 Orange Restricted What’s coming next?
  27. 27. 27 Orange Restricted Blending of Live TV & Social Media Cognitus (BBC R&D): automatic blending of User Generated Content and Live TV, via metadata
  28. 28. 28 Orange Restricted Fake News detection InVID verification plugin Source for fake video: https://youtu.be/1KFj6b1Xfe8?t=14
  29. 29. 29 Orange Restricted Deep learning to speed up content editing… NHK: neural networks employed to colorize black & white movies
  30. 30. 30 Orange Restricted … transform … Source: http://www.creativeai.net/posts/3BgRR6CG4EcqiT9Hm/artistic-style-transfer-for-videos
  31. 31. 31 Orange Restricted … and even create Source: http://www.creativeai.net/posts/zrscPvM53L2f2cAjL/a-i-composed-songs-by-sony-csl-research-lab
  32. 32. 32 Orange Restricted Takeaways  Data disrupts the whole TV & Contents value chain  Customer knowledge  Distribution  Production  Creation  The winners in the TV space are data driven
  33. 33. 33 Orange Restricted Thank you Christophe Rufin #Marketing #Innovation #Technology #Orange Twitter: @christopherufin

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