OTT tech becomes the norm. The rise of cloud powered, vertically integrated E2E (end-to-end) frameworks (such as Zype, Accedo One, Vimeo Pro, etc.) responds to an increasingly complex tech landscape, allowing for rapid production and distribution of video contents.
Vimeo provides a one-stop shop to produce your own live media from the ground up: Mevo handheld cameras for capture, Livestream & Studio 5 portable capture hardware and software for realtime video, and Vimeo Pro OTT distribution platform.
User-level targeting, GDPR compliant
Google had set its base camp in hall 14 (the hall dedicated to OTT software and end-to-end platform vendors)
Google Cloud & Google AI empower video tech providers with machine learning. For example, Anvato (transcoding platform) and Zorroa (front-end) employ Google Cloud to accelerate video editing with machine-learning -> auto-captioning, auto-categories, face recognition
Adressable Advertising demo: Google’s take on programmatic TV. Real-time ad serving to compatible connected TVs (HbbTV standard), targeted at household-level, based on Google Analytics data.
Google promotes its own VR platform “Daydream”
Welcome to Light Fields (available on Steam) from Google R&D: allows exploring a 3D scan of a real scene. Google has developed its own 3D scan tech. Requires a room scale VR setup, such as HTC Vive. While this is neither useful nor fun on its own, this is probably the most technically convincing VR demo to date. Not to be mistaken with Light Field Lab. Read more about it: https://www.blog.google/products/google-ar-vr/experimenting-light-fields/ Try it at home: https://store.steampowered.com/app/771310/Welcome_to_Light_Fields/
Presentation of Amazon Web Services for Content Creation, Distribution and Media Supply Chain, showcasing a host of solutions to help media enterprises of all types create rich, dynamic live and on-demand video experiences.
AWS machine learning features: - Automated real time transcription and caption creation - Image-based metadata creation - Live video clipping - Multilanguage subtitling and dubbing
Around it’s core product Azure, Microsoft offers a wide range of services aimed at Media Content Creators.
--> Similar to Amazon and Google, Microsoft Azure Cognitive Services generate metadata from content and then leverage this metadata in ready-to-use services.
Impressive presence of Alibaba Cloud, with a focus on AI “New Media, Powered by AI”. Alibaba has announced it is to sell the ApsaraVideo VOD platform in Europe – the first time it will be available outside China. The management layer is fully web based, and the platform provides AI-powered metadata enrichment.
Following it’s very successful IPO a year ago (huge 175% run-up!!), device maker Roku has pivoted to become a content services platform (videos & apps). It will soon introduce “Roku TVs” in Europe starting with UK (through TV maker Hisense). It’s also committed to making deals with Telcos. However their old licence model is moving away, replaced by revenue sharing on content distribution (video & apps). This makes Roku the most serious alternative to date to Android TV. Nearly one-third (32.4%) of US users will use Roku hardware or software to connect to the internet in 2018. http://www.businessinsider.fr/us/roku-is-winning-the-connected-tv-race-ahead-of-amazon-2018-7
Good illustration of the fragmentation of home media devices I also recommend Ericsson’s ConsumerLab TV and Media report -> https://www.ericsson.com/en/trends-and-insights/consumerlab/consumer-insights/reports/tv-and-media-2017
Besides MediaKind’s core products (the classic Mediaroom software suite and MediaKind Analytics), programmatic TV was hot this year
Big focus on analytics, metadata and dataviz
The new dashboards of VO’s E2E TV platform include comprehensive visualizations. Photos: show popularity by customer (left) and top searches by orders, attribution and clicks (right)
Demos of how to use Metadata to enrich content discovery
Introducing thematic and mood / atmospheric metadata breaks the “closed circle” effect of basic reco algorithms, allowing for broader and more relevant content discovery
Artwork Personalization, based on psychological profiling, increases conversion rate (Demo with Eternal Sunshine of the Spotless Mind, 6 different covers for 6 personality types). This is already live for Comcast. Sidenote: that’s also standard at Netflix. They operate it with machine learning (implicit profiling) -> https://medium.com/netflix-techblog/artwork-personalization-c589f074ad76
Injecting social data allows for new content discovery schemes. Example: browsing content via most popular celebrities.
Spideo, provider of smart recommendation engines for TVs and Telcos. Canal+ “suggest” feature etc.
“The Tinder of Video” --> in just a few content choices, they establish a (GDPR compliant) user profile which allows for relevant and serendipitous (without a “closed-circle” effect) recommendation
Best picture quality to date: Sony’s flagship Crystal LED Display, available in any size
AR White Light « Mixed Reality Studio » requires no green screen, uses LED panel displays instead to recreate a background stage. As a result the global lighting is much more realistic. This tech was used for the Millennium Falcon scenes in the latest Star Wars! (There was a similar trick employed in the movie Oblivion, although not with LED but video projectors…)
Cognitus promises to enrich broadcast content with User Generated Content from video apps by matching content and adding metadata. Deep learning is employed to identify people and objects.
With the convergence of Web and TV, it’s natural to see the development of new initiatives such as this one. “In Video Veritas”, a toolkit and a platform to spot fake videos.
@christopherufin with VLC and Firefox teams
Top Picks from IBC 2018, the International Broadcasting Convention, Amsterdam
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#Marketing #Innovation #Technology #Orange
Top picks from
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#IBC2018 in a nutshell
IBC (International Broadcasting Convention) is Europe’s biggest trade show for the TV Industry, only second to
NAB. IBC 2018 was the 51th edition.
The following are my top picks from my trip to IBC 2018
#TV #Innovation #Platforms #OTT #Data #AI #8K
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The “Digital Denouement”*: lines are blurring between Pay-TV and OTT
* Quoted from Ivan Verbesselt, SVP Marketing, NAGRA