Cayman conversation services

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Mass media evolved from one way push, over bi-directional, to a cloud.

We offer you a set of conversation services, which are packaged for your convenience.
In the initial set-up we need to do the following:
1 understand your current identity - check if your brand has solid foundations, or needs to be rebuild
2 define searches in our brand & reputation management solution
3 follow conversations - we will follow the conversations about your brand and report about it. This will be our baseline.

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Cayman conversation services

  1. 1. CONVERSATION SERVICESMissmoneypenny7
  2. 2. MASS MEDIA EVOLVED FROM ONE WAY PUSHMissmoneypenny7
  3. 3. OVER BI-DIRECTIONAL
  4. 4. TO A CLOUD
  5. 5. he’s talking about your brand she is listening inAS A RESULT: he is a journalist
  6. 6. THINGS CHANGED• THE CONSUMER CHANGED: • THE WORLD AT HIS FINGERTIPS • A POST-MODERN NOMAD • USES HIS IMPACT • SHOWS EMOTION • PART-TIME MARKETEER
  7. 7. CONVERSATION (R)EVOLUTION• CONVERSATION MANAGEMENT • TAKING ACCOUNT OF THE CHANGED CONSUMER • BRANDS STIMULATE CONVERSATION • START THE CONVERSATION • INTEGRATE IN YOUR DAILY PRACTICE
  8. 8. CONVERSATIONSERVICES
  9. 9. WE ASSESS &STRATEGIZE
  10. 10. WE CREATE STORIEShttp://www.flickr.com/photos/ingridesign/3319924874
  11. 11. SPREAD THE WORDhttp://www.flickr.com/photos/dgbalancesrocks/177898786/
  12. 12. LISTEN TO THECONVERSATION
  13. 13. MANAGE THE CONVERSATIONhttp://www.flickr.com/photos/piet_musterd/262862154
  14. 14. CONVERSATION SERVICES• SOCIAL MEDIA STRATEGY• CONTENT CREATION• PUBLICATION ON SOCIAL MEDIA• ONLINE CONVERSATION MGMT• SOCIAL MEDIA MONITORING
  15. 15. LISTEN TO THECONVERSATION
  16. 16. What we do:• Listen• Put the information into the context• Relate your brand and your competitor• Understand your client’s brand values• Evaluate your client’s communication potential
  17. 17. WHAT YOU GET:• Reports: • Qualitative & HUMAN selection • Noise evaluation • Audience evaluation • Comments evaluation • Amount of buzz & relation with campaigns (if)
  18. 18. DAILY MENTIONS clickable links
  19. 19. MONTHLY REPORT
  20. 20. FACEBOOK
  21. 21. TWITTER
  22. 22. JOIN THE CONVERSATIONWWW.CAYMAN.BETWITTER.COM/CAYMANAGENCYFACEBOOK.COM/CAYMANAGENCYLINKEDIN.COM/COMPANY/CAYMAN

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