24 boulevard Bonne Nouvelle 75010 Paris
Tel. +33 6 21 12 13 78
41 years old
Fluent in English, French
Good working knowledge in Italian, Dutch
Fifteen years in Communications and Public Affairs
A strong communicator with proven strategic agility and experience across
global corporation, FMCG, retail, government and charity.
Professional expectations: head of communication and public affairs,
general secretary, preferably at international level.
Communication and Public Affairs Director, cross category France-Benelux, Biscuit Europe
July 2011 to date, France
Mondelēz International (ex. Kraft Foods) is the second biggest global food player with five product
categories: biscuit, chocolate, coffee, gum & candy and cheese (Cadbury, LU, Milka, Oreo, Philadelphia,
Carte Noire, Hollywood, etc.). Mondelēz International employs in France and Benelux 7800 people, owns
20 factories and makes nearly €4 billion in turnover. Mondelēz is found in 98% of households.
External and internal communications, public affairs, brand communications, sustainability.
Report to the Western Europe President, member of the Western Europe management team. Manage a
team of 15 plus agency network. Annual budget, €4 million.
Management of the transformation of the company: Kraft/LU, Kraft/Cadbury merger, spin off and
creation of the new company Mondelēz International (Nasdaq), new manufacturing organization, coffee
joint venture with Master Blenders.
Maintain employee engagement through a 360° internal communications approach.
Establish the external reputation of the new company incl. support to financial communications.
Negotiated the European health claim for Belvita brand and defense of our interpretation of the EU claims
regulation with the French authorities.
Strengthened of initiatives to better inform consumers on balanced diet and nutrition.
Communication and Public Affairs Director, Mars Chocolate France
February 2007 to June 2011, Haguenau (67)
MARS France (€ 2 billion sales) is the French chocolate, ice cream, petcare, gum and food business unit
of the world’s leading food company, MARS Inc. (Mars, M&M’s, Snickers, Royal Canin, Freedent).
External and internal communications, public affairs, brand communications, sustainability, consumer
Reported to the Global Corporate Affairs VP, member of the French Management Team, Global Mars
Brand Strategic Group. Managed a team of seven plus agency network. Budget €800 000.
Direct contribution to business growth (36% growth over three years) through :
Step change in the perception by opinion leaders and gatekeepers of the chocolate category, launch of the
new Mars bar, promotion of sustainability commitments, incl. nutrition and sourcing.
Intervention on all critical areas for the company: representation of the food industry in negotiation with
the government on the law of modernization of the economy (trade relations), pricing, commodities, fight
against obesity, investments in France, business tax.
Management of industrial transformation: plant employees transition from annual to seasonal worktime,
new plant organization, investment projects.
Public affairs strategy to stop the fat/sugar tax by using an alternative inspired by the Green Dot trademark
Contribution to the corporate commitment to move to sustainable cocoa global sourcing by 2020.
Internal communications strategy to increase employee engagement (40 engaged to one disengaged in
2010 vs. 17:1 in 2008).
External Communication Manager, Redcats (a Kering Company)
July 2005 to February 2007, Paris
With €4.4 billion in sales in 2007, 60 e-commerce websites, present in 28 countries, Redcats was the e-
commerce division of Kering (ex. PPR) (La Redoute, Cyrillus, Vertbaudet, EmpireStores, Ellos, etc.).
Press relations, public affairs, annual report, website, internal annual convention.
Fundraising Manager, Centre Pompidou
September 2002 to July 2005, Paris
Research and follow-up of private funding (15 million euros).
Public affairs on the new fundraising law.
Adviser in European and International Affairs, Belgian Federal Government, Cabinet of
the Deputy Prime Minister, Laurette Onkelinx
September 2000 to September 2002, Bruxelles
Promoted the views and positions of the Minister at European and International level.
Definition, implementation and follow-up of the Minister’s priorities for the Belgian Presidency of the
Public affairs strategy for the adoption of European regulations under the Belgian Presidency: European
Arrest Warrant, Information and Consultation of Employees, asbestos, Galileo, etc.
Organization of the European ministerial meeting on Employment and Social Affairs (content and
Deputy President of the Baroque Orchestra, Les Talens Lyriques, Christophe Rousset, 2000 to date
In charge of public relation and fundraising.
Treasurer of the French Fund for Food and Health, 2013 to date
Interests Classical music: Haendel, Lully, Shostakovich, Messiaen, Martha Argerich, Grigory Sokolov.
Contemporary art: John Currin, Ron Mueck, Allyson Mellberg, Giuseppe Penone, Fabien Merelle.
Sport: swimming, diving, TRX.
Université Libre de Bruxelles
Summer 2000: summer classes in Space Law (with the European Space Agency).
June 2000: Masters in Public International Law (grade: distinction).
June 1999, four-year degree in Political Sciences, specialisation in European Law (grade: distinction).
Thesis on Belgian and French parliamentary over-sight of the United Nations peace keeping operation:
the place of the national parliament within the foreign policy decision-making process.
Languages French, English (fluent to bilingual), Italian, Dutch (working knowledge)