An omni-channel solution that enables a 360° view of the consumer, market and your business to find new pocket of growth ! The big data leader IRI has expanded its retail offer in Europe to provide advanced analytics of combined retail data sources in a single unified platform. The IRI Retail Holistic Solution (IRI HRS) is underpinned by IRI’s Liquid Data technology, which makes it possible to aggregate and find associations for trillions of data points in a matter of seconds. IRI HRS will help retailers answer questions that used to take weeks or months in seconds about in-store performance. They can make faster strategic decisions about pricing and promotions, optimise in-store assortments and work with manufacturers to plan growth opportunities for key store formats.