http://Visible-Banking.com This is the presentation I delivered at Econsultancy's "The Future of Digital Marketing" on 17th June 2009 in London. I focus mainly on twitter, but I also share some stats on facebook, youtube and blogging, and give my recommendations on how to start leveraging social media.

1. 17 th June 2009

2. Visible Banking: 100% Social Media Visible-Banking.com (since February 2007) Visible Banking Page (since August 2008) @Visible_Banking (since February 2009) Stats (June 2009) -> 830+ rss feed readers -> 375+ posts -> 60+ video interviews -> 20+ events Stats (June 2009) -> 298 fans -> 80+ posted items Stats (June 2009) -> 470 followers -> 210 following -> 320 updates Mission: help financial institutions across the world better understand and leverage social media, successfully engage with people, and build trusted relationships.

3. Visible Banking: Exclusive Content Source: www.Visible-Banking.com (February 2009) Interviews Slides Directory

5. Twitter in Numbers $3 million for Dell $250 million valuation? 6 million users now 12+ million users 2009 http://compete.com

6. Twitter is (not only) for Celebs

7. VB Twitter Watch: 398 FIs - 22 Countries Daily Updates Follower Base Type of Financial Institutions Top 15 Most Followed FIs http://Visible-Banking.com/VBTW (8th June 2009)

8. UBank: Customer & Employee Advocacy Wow, our first recruit via Twitter! @UBank would like to welcome @robertsheridan to the team. Thanks for joining us Robert! 3:14 AM Mar 20th from web The thoughts of every UBank team member are with those impacted by the Victorian Bushfires2:57 PM Feb 8th from web Reward http://bit.ly/UBank

9. VB Watch: YouTube, facebook, blogs http://bit.ly/VBSMW Posts Per Week (AVG) Fan Base Uploaded Videos

11. The Key to Success: Reward Your Users Successful Social Media Initiatives, Buzz & WOM Active Communities Fun / Experience Visibility Exclusive Content Contest / Prizes

13. 17 th June 2009