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Visible Banking Statistics on Twitter, Facebook, YouTube and Blogs

This is the presentation I delivered at Econsultancy's "The Future of Digital Marketing" on 17th June 2009 in London.

I focus mainly on twitter, but I also share some stats on facebook, youtube and blogging, and give my recommendations on how to start leveraging social media.

Visible Banking Statistics on Twitter, Facebook, YouTube and Blogs

  1. 17 th June 2009
  2. Visible Banking: 100% Social Media (since February 2007) Visible Banking Page (since August 2008) @Visible_Banking (since February 2009) Stats (June 2009) -> 830+ rss feed readers -> 375+ posts -> 60+ video interviews -> 20+ events Stats (June 2009) -> 298 fans -> 80+ posted items Stats (June 2009) -> 470 followers -> 210 following -> 320 updates Mission: help financial institutions across the world better understand and leverage social media, successfully engage with people, and build trusted relationships.
  3. Visible Banking: Exclusive Content Source: (February 2009) Interviews Slides Directory
  4. <ul><li>How BIG </li></ul><ul><li>Is Twitter ? </li></ul>
  5. Twitter in Numbers $3 million for Dell $250 million valuation? 6 million users now 12+ million users 2009
  6. Twitter is (not only) for Celebs
  7. VB Twitter Watch: 398 FIs - 22 Countries Daily Updates Follower Base Type of Financial Institutions Top 15 Most Followed FIs (8th June 2009)
  8. UBank: Customer & Employee Advocacy Wow, our first recruit via Twitter! @UBank would like to welcome @robertsheridan to the team. Thanks for joining us Robert! 3:14 AM Mar 20th from web The thoughts of every UBank team member are with those impacted by the Victorian Bushfires2:57 PM Feb 8th from web Reward
  9. VB Watch: YouTube, facebook, blogs Posts Per Week (AVG) Fan Base Uploaded Videos
  10. Social Media - Recommendations <ul><li>Start Listening NOW! </li></ul><ul><li>Spend Wisely, Don’t reinvent the wheel! </li></ul><ul><li>Be different: People 1 st </li></ul><ul><li>Make it easy </li></ul><ul><li>Reward your Members </li></ul><ul><li>Cross-Market your Social Media Initiatives </li></ul><ul><li>Identify Right Success Criteria </li></ul>
  11. The Key to Success: Reward Your Users Successful Social Media Initiatives, Buzz & WOM Active Communities Fun / Experience Visibility Exclusive Content Contest / Prizes
  12. Thanks for Listening – Contact Us <ul><li>I </li></ul><ul><li>Christophe Langlois </li></ul><ul><ul><li>Cell: 0044 (0)7736 446 357 </li></ul></ul><ul><ul><li>Twitter: </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Linkedin: </li></ul></ul>IMPROVE MEASURE ENGAGE PARTICIPATE LISTEN LEARN Subscribe Become a FAN Follow us
  13. 17 th June 2009