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Photoblogging mit Wordpress

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Wie kann man mit Wordpress Photoblogging umsetzen und wie hat sich der Blog bei mir entwickelt? Am Beispiel von rotschwarzdesign.de zeigt diese Präsentation die Umsetzung und Entwicklung auf. Mein Blogbeispiel ist ein Corporate Blog.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Photoblogging mit Wordpress

  1. 1. Foto-­‐Blogging   Christoph  Freytag  
  2. 2. Was  ist  Foto-­‐Blogging?   Fotos  teilen  und  veröffentlichen  in  einem   von  Bildern  dominierten  Blogformat.   -­‐  Photoblogging-­‐Pla@ormen:   Blogger.com,  Wordpress.com   -­‐  Microblogging-­‐Pla@ormen:   Instagram,  Tumblr     -­‐  eigene  Domain  (CMS,  HTML-­‐Website)    
  3. 3. Warum  Wordpress?   -­‐  gute  Erweiterbarkeit  durch  Plugins   (NextGEN  Gallery)   -­‐  breite  InstallaRonsbasis     -­‐  Vielzahl  an  freien  &  Premium-­‐Themes   -­‐  Unterstützung  durch  Community   -­‐  gut  SEO  opRmierbar  für  Google  
  4. 4. Typischer  Foto-­‐Blog  
  5. 5. Mein  Foto-­‐Blog  
  6. 6. Corporate-­‐Foto  Blog   -­‐  3  Kategorien  Hochzeit,  Even[otografie,   Mediengestaltung   -­‐  teils  Corporate  Blog  Anmutung   -­‐  anfangs  reine  SEO-­‐FunkRon   -­‐  seit  Sommer  2013  Blogeinträge  für  den   Leser  stab  für  die  SEO   -­‐  Schwerpunkt  auf  Foto-­‐Blogging  zu   Hochzeit  &  Even[otografie  
  7. 7. Zielsetzung  Fotoblog  Juni  2013   -­‐  mehr  Blog-­‐BesucherInnen,  mehr   potenRelle  KundInnen   -­‐  größere  lokale  Reichweite  zu  Themen  wie   „Hochzeit  Potsdam“,  “Hochzeit   Brandenburg“  z.B.   -­‐  Lokalere  Bekanntheit   -­‐  weniger  oder  kein  Einsatz  mehr  von   Google  AdWords    
  8. 8. eingesetzte  Plugins   -­‐  PhotocraR  NextGEN  Gallery     (Wordpress  Galerie-­‐Plugin)   -­‐  BMo  Expo   (Foto-­‐Slide  Plugin)   -­‐  EWWW  Image  OpRmizer   (BildopRmierungs-­‐Plugin)   -­‐  Yoast  WordPress  SEO   (SEO-­‐Plugin)   -­‐  Advanced  Lazy  Load   (späteres  laden  von  Bildern  Plugin)  
  9. 9. Backend  NextGEN  Gallery  
  10. 10. Blogeintrag  Hochzeit  
  11. 11.    Fotogalerie  (BMo  Expo)  
  12. 12. Was  hat  es  gebracht?   -­‐  rund  90%  BesucherInnen  über  Google-­‐ Bildersuche  (von  den  Google-­‐ Suchenden)   -­‐  Lokale  Platzierungen  zu  besRmmten   Themen  leicht  verbessert   -­‐  gemischte  Erfolg  bei  KundInnen  –  nur   wenige  Anfrage  aufgrund  des  Blogging   (AdWords  bleibt  in  Betrieb)  
  13. 13. Was  hat  es  gebracht  (II)?   -­‐  Voraussichtlich  30%  mehr  Unique   Visitors  von  2014  zu  2015  von  6700  auf   rund    10.000  Besucher   -­‐  mehr  als  Verdoppelung  Unique  Visitors   von  2013  (4.800)  zu  2015  (10.000)   -­‐  mehr  Referenzen  zu  denen  bei   Kundenanfragen  verlinkt  werden  kann  
  14. 14. Suchanfragen  Google  Web  (Desktop)  
  15. 15. Suchanfragen  Google  Bild  (Desktop)  
  16. 16. Suchanfragen  2014  WP-­‐Stats  
  17. 17. Suchanfragen  2015  WP-­‐Stats  
  18. 18. Rückschlüsse  –  wo  geht  es  hin?   -­‐  reine  Fokussierung  auf  Fotografie  mit   der  Domain  rotschwarzdesign.de   -­‐  neues  Galerieplugin     -­‐  Umstellung  auf  Wordpress-­‐Theme  mit   Fotografenausrichtung   -­‐  Beibehaltung  von  1  Blogeintrag/Monat  
  19. 19. Links   www.fotograf-­‐blog.de   www.rotschwarzdesign.de/blog   hbps://de.wordpress.org/plugins/nextgen-­‐gallery   hbps://de.wordpress.org/plugins/bmo-­‐expo   hbps://de.wordpress.org/plugins/ewww-­‐image-­‐opRmize   hbps://de.wordpress.org/plugins/wordpress-­‐seo   hbps://de.wordpress.org/plugins/advanced-­‐lazy-­‐load              
  20. 20. Vielen  Dank  fürs  Zuhören!  

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