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Blogmonetarisierung

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Wie kann man einen Blog oder eine Wordpress-Website monetarisieren? An den fünf verschiedenen Einnahmenquellen AdSense, Amazon Partnerprogramm, AdShot (Bannerview), Eventim (Ticketverkauf), Clickunder (PopUnder) stelle ich die Vor- und Nachteile dar und was unter dem Strich heraus kommt. Eins vorweg: das Thema Monetarisierung ist aufwendiger denn je heutzutage.

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Blogmonetarisierung

  1. 1. Blogmonetarisierung Christoph Freytag Stand: 22.03.2017, www.rotschwarzdesign.de
  2. 2. Wie Geld mit dem Blog verdienen? -  AdSense einbinden (Klicks) -  Amazon Partner Programm (Provision per Verkauf) -  Adshot.de (Bannerview) - EvenPm (Ticketverkauf) -  Clickunder.de (PopUnder)
  3. 3. Ziele der Geldeinnahme -  teils aus Zufall entstanden -  Refinanzierung Domains & Webspace -  Übernahme tourisPsche Website - Übernahme Potsdam-Themenseiten -  aus Spaß am Austesten was möglich ist
  4. 4. www.schloss-sanssouci.net
  5. 5. www.potsdamfinder.de
  6. 6. www.potsdamgalerie.de
  7. 7. www.potsdamvideo.de
  8. 8. www.rotschwarzdesign.de/blog
  9. 9. Einnahmen 2016 (Werte gerundet) - AdWords, 170,00 € Amazon, 40,00 € EvenPm, 17,00 € Adshot, 12,00 € Clickunder, 8,00 €
  10. 10. Kosten / Nutzen -  Gesamteinnahmen: 247 € -  Ausgaben HosPng/ Domains: -  418 € _________________ Verlust: 171 €
  11. 11. Vorteile/Nachteile AdSense: -  - leicht zu integrieren durch Copy Paste & Wordpress-Plugins -  gute Monetarisierung bei interessanten Themen wo Leute gern Geld ausgeben -  wenig Admin-Aufwand - nur drei Werbeblöcke - schwer steuerbare Inhalte / zeiPntensiver manueller Ausschluss von Anzeigen
  12. 12. Vorteile/Nachteile Amazon: -  - leicht zu integrieren durch Widgets, Textlinks, Wordpress-Plugins -  gute Monetarisierung auf Produktberatungsseiten insbesondere durch Textlinks hohe Konversion -  schlechte Konversion bei Themenseiten ohne Beratungs- o. Kaugezug – z.B. Wissensseiten - kurze Cookie-Lebensdauer 24h - Unterschiedliche Provisionsprozente 2-10%
  13. 13. Vorteile/Nachteile AdShot: -  - leicht zu integrieren durch Code Copy & Paste z.B. in Widgets -  funkPoniert auch bei AdBlocker & mobil auf Smartphone -  schlechter Verdienst: 0,10 € /1000 Views -  Webseiten mit sehr hoher Viewzahl notwendig
  14. 14. Vorteile/Nachteile EvenPm: -  - leicht zu integrieren durch Code Copy & Paste Textlink zu Tickets -  Website mit vielen Besucher mit Kaufabsicht notwendig -  nur besPmmte Phasen wo Kauf folgt wie bei Schlössernacht -  für jede Website separater Vertrag mit evenPm notwendig
  15. 15. Vorteile/Nachteile Clickunder: -  - leicht zu integrieren durch Copy & Paste Code für Header-SekPon -  TKP recht hoch – 1,50 €/1000 Views -  nervt User bei Websitenutzung -  om Blockung durch Chrome, bei Firefox läum es om noch
  16. 16. Rückschlüsse – wo geht es hin? -  neue Tourismusseite für Potsdam geplant evt. -  mehr Besucher auf die 1-2 starken Seiten locken (Mehrwert durch Inhalt schaffen) -  unaprakPve Websites sPlllegen & Kosten senken
  17. 17. Links www.schloss-sanssouci.net www.potsdamfinder.de www.potsdamgalerie.de www.potsdamvideo.de www.rotschwarzdesign.de/blog www.wordpress.org/plugins
  18. 18. Vielen Dank fürs Zuhören!

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