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Using Social Media to Your Advantage


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Using Social Media to Your Advantage
Stephanie White, Louisville Family Fun

Published in: Social Media
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Using Social Media to Your Advantage

  1. 1. Intro Stephanie White Mathlete, Mother, Entrepreneur, Serial Volunteer Chief Fun Finder Lover of connecting things I AM THE BOSS OF MY SOCIAL MEDIA
  2. 2. It’s YOUR social media Use it to your advantage! 15 things to consider
  3. 3. Your social media works for you Personality Appearance Schedule Goals Professionalism
  4. 4. What is your business’ personality? Share or write three adjectives describing your business’ personality. Mine: Relatable Positive Humorous
  5. 5. What’s your social media dress code? Share or write parts of social media that should be standardized. Mine: Profile images Fonts Hashtags
  6. 6. Mine: Schedule when possible Know your insights Study trends & get a rhythm Clock in/Clock out Share tips for keeping a schedule and maintaining contro of it!
  7. 7. Are your goals measurable? “How do I get more followers?” Convert to numeric or percent increase goals….and it’s not all about followers. Mine: 5,000+ FB post engagements weekly 60,000+ tweet impressions monthly Increase FB reach in November by 20%
  8. 8. Pages are professional! Mine: What is the proper PR response? (not my emotional response) Hide comments Is this appropriate for my audience/page? How you react and what you post impacts sales.
  9. 9. Last: ADAPT Pay attention Be flexible Adapt all of the above!
  10. 10. Questions? @LouFamFun