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Presented	by		
Dorothéa	Bozicolona-Volpe	
	
©		2017	Dorothéa	Bozicolona-Volpe/	Social	Espionage,	LLC	© 
1	
Everything	You	...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Agenda	
q Introduc9on	
q History	Of	SVC	
q What	We	Love	
q Stat...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
IntroducGon	
3	
Strategic	marke9ng	execu9ve,	fluent	in	4	
langua...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Take	Pictures,	Tweet,	Hashtag	&	Post	
4	
	
	
@SOCIALESPIONAGE	
...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Social	Visual	CommunicaGon	
5
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
History	Of	Social	Visual	CommunicaGon	
6
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
7	
“A	picture	is	worth	
a	thousand	words,”	
-	Arthur	Brisbane,	...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
What	we	love:	#CatsOfInstagram	
8
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
What	we	love:	#PuppiesOfInstagram	
9
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
What	we	love:	#FoodPorn	
10
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
What	we	love:	#Porn	
11
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
StaGsGcs	
12
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Instagram:	StaGsGcs	–	Users	&	Images		
13	
§  Launched	2010	&	P...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Instagram:	StaGsGcs	-	Demographics	
14	
§  Most	Users	are	18-29...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Instagram:	StaGsGcs	-	AdverGsing	
15	
§  80%	Of	Users	Follow	At...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
16
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Best	PracGce:	Stories	@MayhemStudios	
17
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Best	PracGce:	Behind	The	Scenes	@GaryVee	
18
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Best	PracGce:	Post	Consistently	@NatGeo	
19
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Best	PracGce:	Connect	Accounts	@VeggieWash	
20
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Best	PracGce:	Create	&	Monitor	Hashtags	
@NetAPorter	
21
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Best	PracGce:	Show	Audiences	Love	@Apple	
22
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Best	PracGce:	Use	Ads	@LaRochePosayUSA	
23
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Instagram:	4	AdverGsing	Types	&	How-To	
24	
§  Photo	Ads	
§  Vi...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Instagram:	How	To	AdverGse	
25	
§  Create	A	Business	Facebook	P...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Instagram:	Stop	Hashtag	Abuse	
26
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Instagram:	Technologies	
27	
§  Kickstagram		
§  Later,	Repost,...
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Thanks-You	Have	Been	Awesome!	
28
©		2017	Dorothéa	Bozicolona-Volpe/Social	Espionage,	LLC	 ©
Q	&	A	
29
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Everything You Need to Know About Marketing on Instagram

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Everything You Need to Know About Marketing on Instagram
Dorothéa Bozicolona-Volpe, Social Espionage

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Everything You Need to Know About Marketing on Instagram

  1. 1. Presented by Dorothéa Bozicolona-Volpe © 2017 Dorothéa Bozicolona-Volpe/ Social Espionage, LLC ©  1 Everything You Need To Know About Marke9ng On Instagram November 2017
  2. 2. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Agenda q Introduc9on q History Of SVC q What We Love q Stats of Instagram q Best Prac9ces Via Case Studies q Adver9sing On Instagram q Technologies q Ques9ons 2
  3. 3. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © IntroducGon 3 Strategic marke9ng execu9ve, fluent in 4 languages Specializes in developing business for brands via ini9a9ng & integra9ng social media & digital strategies Teaches marketers & business leaders how to measure, op9mize & build current new media efforts to increase value & develop stronger rela9onships between brands and their audiences Avid skateboarder who tweets to relax - follow me on TwiWer @socialespionage
  4. 4. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Take Pictures, Tweet, Hashtag & Post 4 @SOCIALESPIONAGE #DIGITALCROSSROADS_IG @LDATALKS
  5. 5. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Social Visual CommunicaGon 5
  6. 6. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © History Of Social Visual CommunicaGon 6
  7. 7. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © 7 “A picture is worth a thousand words,” - Arthur Brisbane, Newspaper Editor 1911
  8. 8. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © What we love: #CatsOfInstagram 8
  9. 9. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © What we love: #PuppiesOfInstagram 9
  10. 10. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © What we love: #FoodPorn 10
  11. 11. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © What we love: #Porn 11
  12. 12. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © StaGsGcs 12
  13. 13. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Instagram: StaGsGcs – Users & Images 13 §  Launched 2010 & Purchased By FB in 2012 §  700 Million Monthly Ac9ve Users §  400 Million Daily Ac9ve Users §  16.6 Million Google Searches §  51% Access It Daily & 35% More Than Once A Day §  Users Have Shared Over 40 Billion Photos §  Users Share 95 Million Photos Per Day §  250 Million Use “Stories” feature Daily §  80% Of Users Come From Outside U.S.
  14. 14. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Instagram: StaGsGcs - Demographics 14 §  Most Users are 18-29 yrs old §  6 in 10 on-line Adults have an account §  Of Internet Users: Women 38% vs Men 26% §  32% Of Teenagers The Most Important SNS §  32% Of Users AWended College §  26% Make More Than $75K per year §  Selena Gomez has 124 Million Followers §  Beyonce Holds The Most Liked Post (11 Million from Pregnancy Announcement)
  15. 15. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Instagram: StaGsGcs - AdverGsing 15 §  80% Of Users Follow At Least One Brand §  7 Out Of 10 Hashtags On IG Are Branded §  71% Of U.S. Businesses Are on IG §  15 Million Business Profiles on IG §  1 Million Monthly Ac9ve Adver9sers §  60% Of Top Brands Use The Same Filter §  Expect to Accrue $4 Billion In Ad Revenue – Accoun9ng for 10% of Facebook’s Global Ad Revenue
  16. 16. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © 16
  17. 17. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Best PracGce: Stories @MayhemStudios 17
  18. 18. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Best PracGce: Behind The Scenes @GaryVee 18
  19. 19. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Best PracGce: Post Consistently @NatGeo 19
  20. 20. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Best PracGce: Connect Accounts @VeggieWash 20
  21. 21. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Best PracGce: Create & Monitor Hashtags @NetAPorter 21
  22. 22. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Best PracGce: Show Audiences Love @Apple 22
  23. 23. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Best PracGce: Use Ads @LaRochePosayUSA 23
  24. 24. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Instagram: 4 AdverGsing Types & How-To 24 §  Photo Ads §  Video Ads §  Carousel Ads §  Stories Ads §  Promote Your Post §  Loca9on §  Demographics §  Interests §  Behaviours §  Custom Audiences §  Lookalike Audiences §  Automated Targe9ng
  25. 25. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Instagram: How To AdverGse 25 §  Create A Business Facebook Page & Business Profile On Instagram §  Set Up Your Ad §  Determine Your Budget §  Publish
  26. 26. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Instagram: Stop Hashtag Abuse 26
  27. 27. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Instagram: Technologies 27 §  Kickstagram §  Later, Repost, InstaSave, Regrann §  Grum, Buffer, HootSuite, Later, Planoly, Sprinklr, Tailwind §  Vibbi §  Instrak §  Shortstack §  SocialBakers
  28. 28. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Thanks-You Have Been Awesome! 28
  29. 29. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC  © Q & A 29

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