As Brian Solis so eloquently stated, each company is subject to what is called "Digital Darwinism". Here is Solis' exact quote, (http://goo.gl/jwZVK3).
"Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened."
As an agency, one of our USPs is that we do our research and come up with strategies that work in the long term for our clients.
Moving the needle sales-wise for our clients by designing content and social media strategies that work is our No. 1 goal.
By designing context-based social media strategies that reach the buyer personas that we're going after, and executing on them, we'll achieve our ultimate goal of increasing visitors, leads and sales for our clients. Our goal with adding an intern that is trained in the field of anthropology will only add to our overall quality as an agency.
We look forward to this next chapter!