How to take advantage of search engines for your local business.. Search Strategy Marketing
Today’s small business owners are faced  with an enormous problem <ul><li>Why? </li></ul><ul><li>Search engine results are...
Before the Internet: <ul><li>Staying connected meant advertising with: </li></ul><ul><li>Phone Directories </li></ul><ul><...
The Times Have Changed <ul><li>Phone Directory </li></ul><ul><li>Newspapers </li></ul><ul><li>TV </li></ul><ul><li>Telemar...
The statistics are astonishing <ul><li>32 Billion — Number of indexed Web pages in the world 1 </li></ul><ul><li>50  —  Pe...
Having a website isn’t enough <ul><li>How do people find it? </li></ul><ul><li>How do you drive traffic to a website? </li...
Local Search – A  New Opportunity <ul><li>71% of all American adults use the Internet. </li></ul><ul><li>91% of all Intern...
Geo-targeted campaign placement on major search engines for a fraction of the cost of traditional search engine optimizati...
Why   Mobile? <ul><li>There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market si...
Not to mention … <ul><li>73% of new mobile phone buyers report that text messaging is the most important feature on their ...
 
Standing Out!
Provide access to potential  customers through Google and  Yahoo maps
Provide access to potential  customers through Review Sites
Review Process
Simple! Our  Process   1) REVIEW CARDS GIVEN TO CLIENTS   - Print Review cards to give to your clients so that they can su...
“ Without promotion something  terrible  happens…nothing.”  – PT Barnum <ul><li>When times are bad for the economy, it can...
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Search Strategy Marketing - Search Optimization for Local Businesses

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How search marketing can benefit your local business

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Search Strategy Marketing - Search Optimization for Local Businesses

  1. 1. How to take advantage of search engines for your local business.. Search Strategy Marketing
  2. 2. Today’s small business owners are faced with an enormous problem <ul><li>Why? </li></ul><ul><li>Search engine results are dominated by large corporations and major chains </li></ul><ul><li>Lack of knowledge to develop a web campaign </li></ul><ul><li>Belief they can’t compete on an economical basis </li></ul><ul><li>Inability to make transition from traditional advertising medium </li></ul>
  3. 3. Before the Internet: <ul><li>Staying connected meant advertising with: </li></ul><ul><li>Phone Directories </li></ul><ul><li>Newspaper </li></ul><ul><li>TV </li></ul><ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul><ul><li>Print Ads </li></ul><ul><li>Word of Mouth </li></ul>
  4. 4. The Times Have Changed <ul><li>Phone Directory </li></ul><ul><li>Newspapers </li></ul><ul><li>TV </li></ul><ul><li>Telemarketing </li></ul><ul><li>Direct Mail </li></ul><ul><li>Print Ads </li></ul><ul><li>E-Mail </li></ul><ul><li>Where is yours? </li></ul><ul><li>Declining Rapidly </li></ul><ul><li>DVR/TiVo </li></ul><ul><li>Do Not Call List </li></ul><ul><li>1%-2% Yield </li></ul><ul><li>Rising Costs </li></ul><ul><li>Spam Software </li></ul>Traditional advertising mediums are loosing their effectiveness
  5. 5. The statistics are astonishing <ul><li>32 Billion — Number of indexed Web pages in the world 1 </li></ul><ul><li>50 — Percentage of small business without a website </li></ul><ul><li>78 — Percentage of households with two or more computers 2 </li></ul><ul><li>82 — Percentage of local searches that result in offline action 3 </li></ul><ul><li>0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches </li></ul>1 Google February 2011 2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2 nd , 2007)
  6. 6. Having a website isn’t enough <ul><li>How do people find it? </li></ul><ul><li>How do you drive traffic to a website? </li></ul><ul><li>Are you satisfied with your current web presence? </li></ul><ul><li> </li></ul>Traditional search optimization is far too expensive for most local businesses!
  7. 7. Local Search – A New Opportunity <ul><li>71% of all American adults use the Internet. </li></ul><ul><li>91% of all Internet users use a search engine to find information. </li></ul><ul><li>Over 50% of all purchases are preceded by an Internet search </li></ul><ul><li>30 percent of all search queries contain a city, state or zip code. </li></ul><ul><li>There are 2.6 billion local searches a month </li></ul><ul><li>What does this have to do with you? </li></ul>
  8. 8. Geo-targeted campaign placement on major search engines for a fraction of the cost of traditional search engine optimization. The Catch: You have to have a physical address. The Advantage: Once you are listed in local search, you are also listed in mobile search.
  9. 9. Why Mobile? <ul><li>There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.) </li></ul><ul><li>Of these users, 51 Million use smart phones. </li></ul><ul><li>There is a fundamental shift in how people are communicating. </li></ul>
  10. 10. Not to mention … <ul><li>73% of new mobile phone buyers report that text messaging is the most important feature on their phone </li></ul><ul><li>The typical mobile phone user now sends more text messages than mobile phone calls </li></ul><ul><li>Gen Y and Z consider e-mail passe’. </li></ul><ul><li>In fact, some universities have stopped distributing e-mail accounts </li></ul><ul><li>You can buy traffic for .02 a click! </li></ul>
  11. 12. Standing Out!
  12. 13. Provide access to potential customers through Google and Yahoo maps
  13. 14. Provide access to potential customers through Review Sites
  14. 15. Review Process
  15. 16. Simple! Our Process   1) REVIEW CARDS GIVEN TO CLIENTS   - Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to Search Strategy Marketing for publication.   2) REVIEW CARDS PUBLISHED ON WEB   - Review cards are entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider.   3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY   - Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results. 
  16. 17. “ Without promotion something terrible happens…nothing.” – PT Barnum <ul><li>When times are bad for the economy, it can be a great time to market an existing practice. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson </li></ul><ul><li>These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started. </li></ul><ul><li>How does one take advantage of the opportunity? By being known—how does one become known? Marketing and promotion </li></ul>

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