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Doing design right means figuring out what your client needs and involving them in the process. There are strategic planning tools that we can leverage and mashup with traditional user experience design methodologies to make the design process more participatory. More participatory design will confer benefits on the project for both the client and the finished product.

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  1. 1. User Experience Design and Business Innovation Mashups That Add Value
  2. 2. What Clients say... Web Design!
  3. 3. What They Really Need is... Business Process Design Digital Business Strategy Content Strategy Marketing Strategy
  4. 4. What Kind of Design? Elizabeth  Saunders  
  5. 5. Lost in Translation... Completely  synergize  resource  taxing  rela;onships  via   premier  niche  markets.  Professionally  cul;vate  one-­‐to-­‐ one  customer  service  with  robust  ideas.  Dynamically   innovate  resource-­‐leveling  customer  service  for  state   of  the  art  customer  service.   Hodor.  Hodor  hodor;  hodor  hodor,  hodor.  Hodor  hodor?!  Hodor   hodor  -­‐  HODOR  hodor,  hodor  hodor?  Hodor  hodor  HODOR!  Hodor   hodor  hodor.  Hodor.  Hodor!  Hodor  hodor,  HODOR  hodor,  hodor   hodor  hodor,  hodor,  hodor  hodor.  Hodor  hodor  HODOR!  Hodor   hodor  hodor  hodor;  hodor  hodor  hodor  hodor.  Hodor.  Hodor.   Hodor  hodor  hodor  hodor  -­‐  hodor?!  
  6. 6. Card Sorting & Affinity Diagramming...
  7. 7. ...Mashed Up For Brand Identity
  8. 8. Scenario Planning...
  9. 9. favourable  contract   with  knights   unfavourable  contract   with  knights  
  10. 10. favourable  contract   with  knights   unfavourable  contract   with  knights   cheap   hydra   pricey   hydra  
  11. 11. favourable  contract   with  knights   unfavourable  contract   with  knights   cheap   hydra   pricey   hydra   every   body   wins   Long   Work   Day   big   sale  on   hydra   layoffs   are   certain  
  12. 12. ...Mashed Up With User Roles
  13. 13. “Purpose to Practice”... “the conventional structures used to organize how people routinely work together stifle inclusion and engagement. Conventional structures are either too inhibiting (presentations, status reports and managed discussions) or too loose and disorganized (open discussions and brainstorms) to creatively engage people in shaping their own future. Liberating Structures introduce tiny shifts in the way we meet, plan, decide and relate to one another.” –
  14. 14. ...Mashed Up With Client Interviews
  15. 15. so... •  By mashing up these methodologies with our UX design practice, we are more participatory and more human centred. •  When your clients are having the same insights as you are during the design process it's much easier to solve the real problem!
  16. 16. Thanks! Questions...? @cmcglade