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Human Race 2019- Social Media Planning for Nonprofits

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Learn how you can leverage social media to tell your organization story, increase engagement, and fundraise like a champ. For those with social media accounts, this is the perfect opportunity to gain expertise from the pro's on how to use them more effectively. Walk away with an action plan for social media success.

Published in: Government & Nonprofit
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Human Race 2019- Social Media Planning for Nonprofits

  1. 1. SMS for Nonprofits PRESENTED BY TRICIA MOGENSEN
  2. 2. Agenda IDENTIFYING YOUR GOALS ON SOCIAL CREATING BRAND AVATAR(S) CONTENT CATEGORIES CREATING A POSTING SCHEDULE SOCIAL MEDIA RESOURCES AND TOOLS
  3. 3. Define Social’s Role in Your Nonprofit’s Communications Strategy Social media shouldn’t be out there alone; it should be integrated and aligned with your strategic goals and target audiences. The actions you will take and the content you will create on social should tie back to your overall communications and digital strategy. Consider how you will connect your organization’s social media marketing efforts to your website and blog, email marketing, event promotions and any other content you share online.
  4. 4. Determine What You Want to Accomplish Community engagement Education Brand building Reputation management Program recruitment Fundraising
  5. 5. Who is your Target Audience? Create an avatar(s), which is a representation of your ideal supporters based on a combination of demographic data and information about individual members of your target audience. Once you have an idea of who’s already following you online, research and speak with supporters offline to gain additional insights about what matters to them when supporting your cause.
  6. 6. Interview your Ideal Donor Select 3-5 people offline to interview. Identify their pain points. Sample Interview Questions: What motivated you to get involved? What prevented you from getting involved sooner? What do you enjoy seeing from our organization? What social media platforms do you use most frequently? What type of content on social media do you find yourself consuming?
  7. 7. What platforms to use?
  8. 8. Identifying Content Catagories Entertainment Education Connection Promotion Ideal Donor Pain Points
  9. 9. Entertainment Holidays Contests Just for fun Quotes Event Bloopers
  10. 10. Education Results of your work Industry Research LIVE Training Case Studies Answer to FAQ’s
  11. 11. Connection Donor Spotlight Volunteer Spotlight Personal Stories Amazing Facts Transformations
  12. 12. Promotion Donations Events Testimonials Strong CTA's
  13. 13. Ideal Donors Pain Points Identify pain points from interview. Expand on their WHY. Speak directly to them
  14. 14. Types of Content to Create Photography Videography Graphics LIVE Video Instagram Stories Carousel Posts Boomerangs User Generated Content Designate 1-2 people on your team to be in charge of content creation.
  15. 15. Create a Posting Schedule! How many days a week do you want to post? How much quality content can you generate regularly? Schedule on your peak days and times!
  16. 16. Creating and Scheduling Monday: Entertainment Tuesday: Education Wednesday: Connection Thursday: Pain Points Sunday: Promotion Example of a posting schedule of 5x a week.
  17. 17. Content Creation Cell Phone Gimbal Cell Phone Tripod Bluetooth Remote Digital Camera Canva Lightroom CC iMovie Later Planoly Hootsuite Gadgets Scheduling Software Software
  18. 18. Summary Identify Social Media's role. Identify your avatar(s). Create Interview Questions. Interview your ideal donor. Decide what platforms to use. Create content categories. Decide on what types of content you will be using. Decide how many days a week you want to post. Create quality content. Schedule content to post automatically. Refine strategy frequently. Outreach Spend 10-20 minutes a day on your platform engaging with other peoples content. Like, comment and message people who would be an ideal donor. Start NEW conversations daily. Engagement Treat every person the same as you would in person. Reply to all comments+messages. Be SOCIAL on social media!
  19. 19. Thank You! WWW.TRICIAMOGENSEN.COM

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