Pharma QR Engagement Demo


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Pharma QR Engagement Demo

  1. 1. DG3 Capabilities Review February 28, 20112012 Private and Confidential 1
  2. 2. Agenda  DG3 Overview  DG3 Value Proposition and Capabilities  Integrated Media Demonstration  A few observations on mobile engagement  Q&A  Next Steps2012 Private and Confidential 2
  3. 3. Our mission DG3 is a full service communications advisor and solutions provider for the Financial Services and Pharmaceutical industries delivering mission critical solutions to enable profitable growth and ensure compliance by improving communications efficacy and optimizing the cost of communications.2012 Private and Confidential 3
  4. 4. Introduction to DG3: A strategic communication partner to major corporations. . .  $150 million truly globally integrated communications group  700 staff worldwide  Pharmaceutical is one of DG3’s largest lines of business  Leader in integrated communication solutions and managed services  Engaged in print and communication solutions for Pharmaceutical for over 20 years  Exceptional client base, thought leaders in industry  Deep experience in regulatory, compliance, and highly secure environments  Full service communications provider from electronic to physical fulfillment2012 Private and Confidential 4
  5. 5. DG3’s operating businesses enable end-to- end solutions for large companies Our core business Output • Lithographic Solutions • Digital • Comprehensive finishing • Mailing and Fulfillment Mixed media • 40 clients • Fastest growing group in DG3 • Proprietary communication applications SEC Compliance • 300 clients • Public Company, Investment Company • Creation, output and delivery of compliance material Communication outsourcing solutions • MOXY- Marketing Operations in a Box • Output services operations outsourcing • Document creation outsourcing2012 Private and Confidential 5
  6. 6. DG3’s global footprint2012 Private and Confidential 6
  7. 7. Working with category leaders enables DG3to develop best practices Pharmaceuticals Commercial Universities Mutual Funds Investment Banks Corporate Issuer2012 Private and Confidential 7
  8. 8. The most environmentally responsible global printer  FSC, PEFC, SFI certifications globally  100% renewable wind energy in US and Europe  ISO14001 certification in Europe  Members of the EPA Green Power Partners Leadership Club  Members of the Rainforest Alliance  Carbon footprint committee to track and reduce US footprint2012 Private and Confidential 8
  9. 9. DG3’s expanded focus • Our clients are more resource constrained than ever and this won’t change • We’ve executed a diversification plan to help clients become more successful with full media mix and project management • We want to help our clients by providing comprehensive services to enhance their success2012 Private and Confidential 9
  10. 10. The communications process and DG3’s role2012 Private and Confidential 10
  11. 11. DG3’s channel execution offering Fully integrated, in house media mix management and execution for targeted communications.2012 Private and Confidential 11
  12. 12. Strategy stage is the opportunity for most improvement in campaigns Cost and return on investment measurements Channel planning •Cost workups with agencies •Repurposing message •Reengineering with client •Deploy channel experts •Data planning with data firms Prototypes and •Seamless repurpose of content testing •Prototyping •Testing Project Management •Program adjustments •Dedicated staff •Oversee planning of outputs •Playbook development or contribution •Complete lifecycle2012 Private and Confidential 12
  13. 13. DG3’s output offering, under one roof, global locations Offset Print Operations Digital Print Operations •Monochrome •1C-8C Sheetfed •Full color •Cold Set web •White inks and spot PMS •Heatset web •Digital finishing operations Workflow and document •In line UV coating •Indigo, Oce, Xerox, Konica management platforms •Specialty finishes •Remote color calibrated proofing •Proof edit online collaboration •Web 2 Print systems •Web 2 Fulfill systems Finishing Operations •Document Personalization •Largest in Northeast •Project costing •Saddle stitch •Project tracking •Perfect bind •Asset management •Micro folding •In house die cutting2012 Private and Confidential 13
  14. 14. Complete delivery and logistics services powered by world class technology Electronic Mailing Services •E blasting services •Full data cleansing •Best practice spam management •NCOA, CASS, Presort Systems •List acquisition •Presort •Measurement and monitoring •Direct to BMC •Token opt out Fulfillment services •DPV address verification systems with •HTML developers on staff to optimize •Hand Assembly •Pick and pack customizable screening •Warehousing •CGMP compliant •Secure non secure •Immediately scalable warehouse •Full integration with output operations •Closed loop inventory tracking system2012 Private and Confidential 14
  15. 15. Delivering seamless high quality interactions with consumers of information Mobile engagement Web engagement •Web development •Leader in QR engagement •Hosting •Near Field Launch 1st week December •Social media updating •Mobile optimized site development across ALL platforms •Online document solutions for tracking of all activity •Device detection •Custom micro sites •Liquid landing •Organic content delivery •SMS proprietary, non proprietary •Communication preference management Return mail processing Print engagement •BRC/BRE processing •Personalization and targeting •White mail managements •Mass or micro market sizes •Return mail management •Driving targets online to continue the dialogue2012 Private and Confidential 15
  16. 16. Tracking can be challenging but DG3’s platforms are fully ‘closed loop’ Online and Mobile Platforms Email •Every interaction tracked and logged •Click through, opt out, undeliverable tracked •Detailed data and analytics inform campaign improvements •Data seamlessly provided to data management •Developed from ground up to support measurement firms like Epsilon (current integration) •Enables best practices for touchesData Privacy/HIPPA•Safe harbor agreementwith EU for dataprotection•SAS 70 Type II certifieddata centers•Fully redundant networkoperations•Publish data privacy andsecurity policy Unlimited levels of segmentation with personalization2012 Private and Confidential 16
  17. 17. DG3’s offering •Cost reduction •Streamlining of project management •Time to market improvement •Consistent and integrated message2012 Private and Confidential 17
  18. 18. Integrated segmented campaign execution Note: The exercise was completed in isolation, therefore assumptions may be inaccurate. Objective 1: Improve conversion of consumers learning more about diabetes Objective 2: Improve compliance through interactive engagement In office Educational Blood glucose brochure direct mail tracking2012 Private and Confidential 18
  19. 19. Bring consumers online to improve response time  Batch transfer data to data warehouse  Replace BRC with QR to bring consumers  Enable form to mobile completion online. engagement  Send instant confirmation of enrolment.2012 Private and Confidential 19
  20. 20. Increase segmentation to improve conversion rates  Color on demand letter output with  Versioned DM personalization to brochure based on  Leverage geo consumer and age, sex, race and location to versioning for story possibly geography help  Versioning will consumers enable run efficiency take the next with plate change step  Search query can be tightly defined2012 Private and Confidential 20
  21. 21. Leverage mobile engagement for compliance Time to to take your blood Time take your blood glucose reading. glucose reading.  Randomized  Ask patients to enter text for blood glucose glucose reading reading  Provides real time interactions  Email monthly  QR wallet card or (warnings, etc.) progress reports that NFC keychain as  Collected data can be are personalized. mobile on ramp shared with patient  Rules based or physician with messaging. consent2012 Private and Confidential 21
  22. 22. What we track using our mobile engagement platform Passive tracking of behavior is the key to optimizing programs and empowering your marketing team2012 Private and Confidential 22
  23. 23. What we track using our mobile engagement platform Passive tracking of behavior is the key to optimizing programs and empowering your marketing team2012 Private and Confidential 23
  24. 24. Mobile matters more than anything else • For Professional channel and Consumer channel • 95% of population carries mobile device • 55% are smart phones, growing at 30% per year • Facebook users on mobiles are 2X more active on facebook vs. desktop users • 90% of smart phone users use their devices multiple times during the day: • 71% seek out product information • 68% cite print as reason for smart phone search (print brings mobile to life) • 59% used a smart phone to make a purchase • QR codes used by 40% of Japanese population daily (10 years of use) • 30% scan rate increase for branded QR’s Sources: Google Mobile Ads, 2011; eMarketr, 2011; Paypal, Inc; Facebook; Survey by Modern Marketing, 20112012 Private and Confidential 24
  25. 25. Where people are landing2012 Private and Confidential 25
  26. 26. Conclusion and recommendation Treat QR and NFC as an on-ramp to mobile engagement and use it in every piece of print marketing. Use the data to profile, segment and re- segment users to improve penetration. Sources: Google Mobile Ads, 2011; eMarketr, 2011; Paypal, Inc; Facebook; Survey by Modern Marketing, 20112012 Private and Confidential 26
  27. 27. Question & Answer Session2012 Private and Confidential 27
  28. 28. Online File Editing and Matchprint Virtual Technology:  Collaborative environment provides real-time stakeholder review and feedback  Simple, secure 24x7 job submission; SSL encryption  Controlled access through administrator controls  Clear communication, history and audit trail through Smart Review System  Accurate color proofing with Matchprint Virtual Technology  Qualified LCD Monitor  Apple Cinema Display  Eizo Color Edge  Calibration Device  Kodak Matchprint Virtual Colorimeter  Controlled Lighting Conditions  GTI Soft View light box  Color Targets: Based on ICC profiles2012 Private and Confidential 28