Better LinkedIn results in 5 Minutes a Day with Updates
2 Ways to Use LinkedIn Updates for Better
Results in 5 Minutes a Day
If you’re on LinkedIn and not getting the results you want,
keep reading because I’ll share how LinkedIn updates
can be the missing link.
You can have the best product or service and a
fabulous website, but if you’re not putting yourself out
there and sharing updates on LinkedIn, you are really
doing yourself a disservice.
I was inspired to write this week’s article after hearing so often lately how my LinkedIn
network loves the updates I post and seeing how they are a workhorse that helps me
grow my business.
LinkedIn updates, used effectively, can serve three very important functions:
1. They keep you top of mind with your audience by increasing your visibility and
giving you the opportunity to engage with them and nuture your relationship.
2. LinkedIn updates position you an an expert in your field, as a go-to person.
3. LinkedIn updates position you as a thought leader.
And one of the key elements of using LinkedIn updates effectively is having the right
mix content and promotion. We have all had contacts who promote themselves and
their businesses with every update…never providing value…and know how quickly we
disconnect from them, hide or ignore them.
On the other hand, if all you post are content updates, but no promotional updates, your
business can stagnate because you aren’t offering your ideal clients a way to take the
next step with you.
Another key element to use LinkedIn updates effectively is to be consistent. This
means posting on a regular basis, so you build trust and credibility and are seen as
legitimate…that you are who you say you are. A great tool that makes it easy to post
consistently (and do it in just 5 minutes a day when you use my LinkedIn Results
System) is HootSuite.
When you follow these two guidelines, your LinkedIn updates can do your marketing
for you. Here are some examples of recent opportunities that have found me because
of my LinkedIn updates.
I’ve met people at networking events and connected with them on LinkedIn. Over time
they see my consistent, value-rich and compelling updates that keep me top of mind
with them and they contact me to explore working together.
I’ve attracted media opportunities with major websites. In a recent interview with a top
media site about how to use LinkedIn effectively, my interviewer said, “I see your
LinkedIn updates all the time…they’re great!” My updates positioned me as an expert
and thought leader and cultivated the relationship before the interview even started.
Or, I connect with another LinkedIn member in a LinkedIn group, they schedule a call
with me to explore working together and in the meantime they get to know, like and trust
me still more through my updates.
So you see how using LinkedIn updates effectively can help you get better results on
LinkedIn…and in just 5 minutes a day!
If you’re interested in getting more details on how to quickly and easily get better results
from LinkedIn, click here to schedule your complimentary LinkedIn Results strategy
session with me to explore that and to find out what you can do to have a results
breakthrough. I have a limited number of appointments available and request that only