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LinkedIn Networking for Professionals

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Find out how to build relationships and increase sales for your business with Linkedin Networking for Professionals.

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LinkedIn Networking for Professionals

  1. 1. Dubyts Communications Inc. 2017 LinkedIn Networking For Professionals
  2. 2. • Networking is a top priority for many owners, managers and professionals • It is one of the most effective tactics in building relationships and growing your client base. Networking Works
  3. 3. • Join groups • Participate in conversations • Start conversations • Reconnect with university colleagues (who are now potentially connected in many other ways) • Get introduced to suspects and prospects • Recommend people, endorse people and be recommended and endorsed back. LinkedIn is essentially networking online. It allows you to:
  4. 4. But one of the things LI has over it’s face-to-face counterpart is its power to: • Connect you with people you may never have had the opportunity to meet, locally, nationally or internationally • Regularly get you in front of your audience without leaving your desk • Become a publisher, increase your profile and become a thought leader and expert in your field by publishing articles on LinkeIn’s Pulse • AND build a relationships with your next BIG client while you’re on vacation!
  5. 5. The Numbers • Canadians visit LinkedIn about twice per week. • This network is most popular with middle-aged Canadians (GenX, 45-54 years of age). • 46% of those earning $100K-$250K use LinkedIn. • 36% of parents with children under 18 are on LinkedIn. • 48% of those holding a post graduate degree prefer LinkedIn.
  6. 6. Every skilled craftsman knows that there is a tool for every task, and it’s good to keep enough tools in the tool belt to get the job done. Social media is a big tool belt, and for B2C, Facebook, Twitter, Instagram, Pinterest have an undeniable edge, but when it comes to B2B, LinkedIn is king!♛
  7. 7. Improved Conversions
  8. 8. 1. Have a purpose 2. Set time limits 3. Do your homework 4. Rehearse your elevators pitch 5. Introduce people 6. Write it down 7. Listen 80%, talk 20%* 8. Dress for success 9. Follow up Rules of Face-to-Face Marketing
  9. 9. Research, join and participate in Groups Build Your Credibility
  10. 10. Publish on Pulse Build Your Credibility
  11. 11. • Your perfect customer is only a few clicks away! • Advanced Search Finding Your Next Big Client
  12. 12. Upgrade to Premium?
  13. 13. As many as a dozen older plans are now consolidated into four new ones, as follows: • Job seekers now are being steered toward a $29.99/month premium package designed for them. • An all-purpose Business Plus plan is now priced at $59.99/month. • The premium service for sales people is $79.99/month. • A premium plan for hiring specialists, known as Recruiter Lite, is $119.99/month. Evaluate Cost vs Benefits
  14. 14. Increase engagement! • Optimum post length – B to B: 16-25 words; B to C: 20-25 words • Keep link titles under 70 characters • 20 posts/mo (1/biz day) can help you reach 60% of your audience.
  15. 15. • Posts that ended with a questions have 15% higher engagement • Crowdsource by asking questions to increase engagement and then publish the results Ask questions at the end of your updates
  16. 16. Dubyts Communications Inc. 2017 LinkedIn Networking For Professionals

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