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connecting the triad of
music, art, and fashion
essential for exquisite
self expression
overview
The Well x Freehand Hotel Miami
December 4 :: 12 am - 9 pm
back to back daytime pool parties
featuring an array of artists + brands
making waves in today’s subculture
Art : Fishe, Dreye
Music : Crew Love Collective
Pop Up : Miss Sabado x Modern Vice
producer
18 K 28 K 5 K 3 K 1 K
The Well is a unique hair salon and
lifestyle-retail space headquartered
in DTLA, offering neoteric designer
fashions, hair services, and an
experienced in-house marketing
and events team.
partner
22 K 12 K 3 K 1 K 1 K
Freehand was created for
adventurers from around the world
who care about exploring new cities
with a local point of view and
meeting interesting, like-minded
people along the way.
fishe
“My work has been influenced
by my background in graffiti,
world travels, and my formal
training from art school. As
an artist, my desire is to
express and translate theory
into pieces that depict the
juxtaposition between raw
vandalism and conceptual
street art portfolio. Each
piece becomes a more
cohesive representation of my
evolution as an artist.”
dreye
“The creative energy that emanates
from Los Angeles has given the art
world a new lens; one that is
constantly readjusted and refocused
on emerging artists. This has pushed
me to really get the most out of my
work by channeling everything that is
my artistic voice into powerful images
on a scale the reflects the breadth of
my style. Essentially, my work
represents a balance between my
background in graffiti, developing
street art, and evolving design work.”
soul clap
161 K 17 K 52 K 155 K 6 K
“ Always pushing new boundaries, always
traveling through time and space, The
Clap is on a mission to change the world
one dance floor at a time. Dr. Funkenstein
has taught us well: free your mind, and
your ass will follow. ”
wolf + lamb
111 K 10 K 20 K 46 K 9 K
“ Wild extremes make up the whole that is
Wolf + Lamb. Extrovert and introvert,
vegan and carnivore, cancer survivor
and social saboteur – drastic differences
that have sparked Zev and Gadi’s
contributions to dance music for over a
decade. The dynamic duo delivers with
passionate music that moves hearts, and
not just feet.”
nick monaco
“ More than a sound, I have an ethos.
Sounds come and go, but what is lasting is
a theme or idea or core value. I think there
is more of an overarching ethos of open
mindedness and it has a deep sound.”
15 K 5 K 5 K 15 K 5 K
XLR8R magazine
165 K 2 K 112 K 108 K 10 K
Accelerating Music and Culture.
That's the creed that drives the people and
content that shape XLR8R
("ac·cel·er·a·tor"). XLR8R's editorial is
designed to break new artists and
challenge cultural paradigms. XLR8R
constantly strives to challenge its readers
and provide a unique and inspiring
experience.
miss sabado x modern vice
20 K 22 K 20 K 4 K 1 K
“ Miss Sabado is a girl on the go, always
moving & shaking, and this collection is a
direct expression of that. Combining
Farrah's experiences traveling, following
music, and frequenting festivals, with her
knowledge and understanding of shoes
working as a professional foot model for
major fashion brands across the nation,
this collection reflects the fun of dance
music culture as well as essential elements
of comfort & practicality.”
opportunity
an international mecca for art lovers
drawing more than 80 K visitors annually
cultural catalyst connecting the creative communities
spawning special showcases throughout the city at various venues
EXPOSE MARKET INSPIRE
your brand to
thousands of
attendees
to untapped,
cultured
consumers
a captive
audience with
your brand
sponsorship
● company name/logo prominently displayed on
○ art basel promotions
○ printed/ electronic invite
○ partner websites
○ mentions in social media campaigns
○ inclusion and quote in event press release
○ name recognition on all media ads/promotions
● recognition in all mentions of the event
● custom banner/signage by artists
● premium poolside branding: umbrellas, floats, towels
● branded promotional materials in gift bags
GOLD SPONSOR ::
$ 5,000
sponsorship
SILVER SPONSOR ::
$ 2,500
● company name/logo included on
○ art basel promotions
○ printed/ electronic invite
○ partner websites
○ mentions in social media campaigns
○ name mention in event press release
○ name recognition on all media ads/promotions
● premium pop up for brand activation
sponsorship
BRONZE SPONSOR ::
$ 1,500
● company name/logo included on
○ art basel promotions
○ printed/ electronic invite
○ partner websites
○ mentions in social media campaigns
○ name mention in event press release
○ name recognition on all media ads/promotions
● small pop up for brand activation
contact
chrissy consolino
415 722 5072
chrissy.consolino@xlr8r.com

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S+S x The Well x Freehand Hotel- Art Basel 2015

  • 1.
  • 2. connecting the triad of music, art, and fashion essential for exquisite self expression
  • 3. overview The Well x Freehand Hotel Miami December 4 :: 12 am - 9 pm back to back daytime pool parties featuring an array of artists + brands making waves in today’s subculture Art : Fishe, Dreye Music : Crew Love Collective Pop Up : Miss Sabado x Modern Vice
  • 4. producer 18 K 28 K 5 K 3 K 1 K The Well is a unique hair salon and lifestyle-retail space headquartered in DTLA, offering neoteric designer fashions, hair services, and an experienced in-house marketing and events team.
  • 5. partner 22 K 12 K 3 K 1 K 1 K Freehand was created for adventurers from around the world who care about exploring new cities with a local point of view and meeting interesting, like-minded people along the way.
  • 6. fishe “My work has been influenced by my background in graffiti, world travels, and my formal training from art school. As an artist, my desire is to express and translate theory into pieces that depict the juxtaposition between raw vandalism and conceptual street art portfolio. Each piece becomes a more cohesive representation of my evolution as an artist.”
  • 7. dreye “The creative energy that emanates from Los Angeles has given the art world a new lens; one that is constantly readjusted and refocused on emerging artists. This has pushed me to really get the most out of my work by channeling everything that is my artistic voice into powerful images on a scale the reflects the breadth of my style. Essentially, my work represents a balance between my background in graffiti, developing street art, and evolving design work.”
  • 8. soul clap 161 K 17 K 52 K 155 K 6 K “ Always pushing new boundaries, always traveling through time and space, The Clap is on a mission to change the world one dance floor at a time. Dr. Funkenstein has taught us well: free your mind, and your ass will follow. ”
  • 9. wolf + lamb 111 K 10 K 20 K 46 K 9 K “ Wild extremes make up the whole that is Wolf + Lamb. Extrovert and introvert, vegan and carnivore, cancer survivor and social saboteur – drastic differences that have sparked Zev and Gadi’s contributions to dance music for over a decade. The dynamic duo delivers with passionate music that moves hearts, and not just feet.”
  • 10. nick monaco “ More than a sound, I have an ethos. Sounds come and go, but what is lasting is a theme or idea or core value. I think there is more of an overarching ethos of open mindedness and it has a deep sound.” 15 K 5 K 5 K 15 K 5 K
  • 11. XLR8R magazine 165 K 2 K 112 K 108 K 10 K Accelerating Music and Culture. That's the creed that drives the people and content that shape XLR8R ("ac·cel·er·a·tor"). XLR8R's editorial is designed to break new artists and challenge cultural paradigms. XLR8R constantly strives to challenge its readers and provide a unique and inspiring experience.
  • 12. miss sabado x modern vice 20 K 22 K 20 K 4 K 1 K “ Miss Sabado is a girl on the go, always moving & shaking, and this collection is a direct expression of that. Combining Farrah's experiences traveling, following music, and frequenting festivals, with her knowledge and understanding of shoes working as a professional foot model for major fashion brands across the nation, this collection reflects the fun of dance music culture as well as essential elements of comfort & practicality.”
  • 13. opportunity an international mecca for art lovers drawing more than 80 K visitors annually cultural catalyst connecting the creative communities spawning special showcases throughout the city at various venues EXPOSE MARKET INSPIRE your brand to thousands of attendees to untapped, cultured consumers a captive audience with your brand
  • 14. sponsorship ● company name/logo prominently displayed on ○ art basel promotions ○ printed/ electronic invite ○ partner websites ○ mentions in social media campaigns ○ inclusion and quote in event press release ○ name recognition on all media ads/promotions ● recognition in all mentions of the event ● custom banner/signage by artists ● premium poolside branding: umbrellas, floats, towels ● branded promotional materials in gift bags GOLD SPONSOR :: $ 5,000
  • 15. sponsorship SILVER SPONSOR :: $ 2,500 ● company name/logo included on ○ art basel promotions ○ printed/ electronic invite ○ partner websites ○ mentions in social media campaigns ○ name mention in event press release ○ name recognition on all media ads/promotions ● premium pop up for brand activation
  • 16. sponsorship BRONZE SPONSOR :: $ 1,500 ● company name/logo included on ○ art basel promotions ○ printed/ electronic invite ○ partner websites ○ mentions in social media campaigns ○ name mention in event press release ○ name recognition on all media ads/promotions ● small pop up for brand activation
  • 17. contact chrissy consolino 415 722 5072 chrissy.consolino@xlr8r.com