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Embrace WeChat Marketing

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The slides presented at BrightonSEO April 2019. WeChat now is available for businesses outside of China, get to know more how you can utilise WeChat to engage with your Chinese customers.

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Embrace WeChat Marketing

  1. 1. SLIDESHARE.NET/christinaxu1 EMBRACE WECHAT MARKETING CHRISTINA XU // China Marketing Corp @christinaxucmc
  2. 2. About Me •Chinese expat •Leeds based •Startup •Specialised in the China market China Marketing Corp®
  3. 3. WHAT IS WECHAT?
  4. 4. You Chat + I Chat = WeChat
  5. 5. A Super App
  6. 6. How People Use WeChat China Marketing Corp®
  7. 7. Source: The Next Web
  8. 8. WeChat Business Accounts China Marketing Corp® Subscription Service WeChat Work Mini Program
  9. 9. Mini Program China Marketing Corp® Source: Abacus App inside of an App
  10. 10. WHY IS IT IMPORTANT ?
  11. 11. China Marketing Corp® Source: China Social Media Landscape 2018,Kantar Media 792 Million Instant Messaging Users
  12. 12. WeChat Stats China Marketing Corp® 1billion active users 45 billion texts 410 million calls
  13. 13. WeChat Stats China Marketing Corp® x 4.7 x 6.3 x 2.9x 1.7
  14. 14. WeChat Facts China Marketing Corp®
  15. 15. China Marketing Corp® Source: China Social Media Landscape 2018, Kantar Media
  16. 16. Key Functions China Marketing Corp® Communication Connection
  17. 17. Most Popular Social Media China Marketing Corp® 85.80% 67.80% 37.10% 7.60% 8.10% 7.00% 2.80% 87.30% 64.40% 40.90% 14.60% 12.80% 8.80% 3.60% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% WECHAT QQ SINA WEIBO ZHIHU DOUBAN TIANYA LINKEDIN 2017 2016 Source: The 41st China Statistical Report on Internet Development, CNNIC 87.3%
  18. 18. WeChat +Content = Share China Marketing Corp® 53.90% 47.00% 33.70% 13.50% 10.40% 8.20% 3% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% WECHAT MOMENTS WECHAT FRIENDS WECHAT GROUPS QQ GROUP /FRIENDS QZONE WEIBO OTHERS Source: Penguin Intelligence
  19. 19. Benefits? China Marketing Corp®
  20. 20. The Benefits China Marketing Corp® Expose Engage ShareData
  21. 21. China Marketing Corp®
  22. 22. Misconceptions China Marketing Corp® Chinese Only No Tracking Can’t Follow
  23. 23. We Tested Scan and see it yourself China Marketing Corp®
  24. 24. HOW TO USE WECHAT
  25. 25. WeChat Marketing Strategy Presence Community Engage China Marketing Corp®
  26. 26. How to Start China Marketing Corp® Account Registration Account Verification Advertising and Organic Organic Growth
  27. 27. CRM Payment Solution Lead Gen Mobile Site CMS Customer Service
  28. 28. The Content Get Shared •Format •Content •Convenience GET SHARED Easy to use Interactive Interesting China Marketing Corp®
  29. 29. Customised Menu
  30. 30. Auto Reply •Friendly •Relevant •Immediate
  31. 31. Customer Service •Assign multiple customer service agents to response to your customers more promptly. •Designated customers service chat function online.
  32. 32. Analytics
  33. 33. WeChat KPIs China Marketing Corp® Follows Engage Sales
  34. 34. WeChat Benchmark China Marketing Corp® 1-3% 3% ¥30-40
  35. 35. Stand Alone Or …
  36. 36. WeChat Ad Formats China Marketing Corp®
  37. 37. Megacities
  38. 38. City Tiers China Marketing Corp® Tier 1 Tier 2 Tier 3
  39. 39. Targeting Options China Marketing Corp® People Network SystemLabels
  40. 40. HTML5 Campaign Example China Marketing Corp®
  41. 41. HTML5 Campaign Examples Scan the QR code to view more HTML5 creatives online. China Marketing Corp®
  42. 42. GET IN TOUCH !

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