1.
SLIDESHARE.NET/christinaxu1
EMBRACE WECHAT
MARKETING
CHRISTINA XU // China Marketing Corp
@christinaxucmc

2.
About Me
•Chinese expat
•Leeds based
•Startup
•Specialised in the China market
China Marketing Corp®

3.
WHAT IS WECHAT?

4.
You Chat + I Chat =
WeChat

5.
A Super App

6.
How People Use WeChat
China Marketing Corp®

7.
Source: The Next Web

8.
WeChat Business Accounts
China Marketing Corp®
Subscription Service
WeChat
Work
Mini
Program

9.
Mini Program
China Marketing Corp® Source: Abacus
App inside of
an App

10.
WHY IS IT IMPORTANT ?

11.
China Marketing Corp®
Source: China Social Media
Landscape 2018,Kantar Media
792 Million
Instant
Messaging
Users

12.
WeChat Stats
China Marketing Corp®
1billion
active
users
45
billion
texts
410
million
calls

13.
WeChat Stats
China Marketing Corp®
x 4.7 x 6.3 x 2.9x 1.7

14.
WeChat Facts
China Marketing Corp®

15.
China Marketing Corp® Source: China Social Media Landscape 2018, Kantar Media

16.
Key Functions
China Marketing Corp®
Communication
Connection

17.
Most Popular Social Media
China Marketing Corp®
85.80%
67.80%
37.10%
7.60%
8.10%
7.00%
2.80%
87.30%
64.40%
40.90%
14.60%
12.80%
8.80%
3.60%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
WECHAT
QQ
SINA WEIBO
ZHIHU
DOUBAN
TIANYA
LINKEDIN
2017 2016
Source: The 41st China Statistical Report on Internet Development, CNNIC
87.3%

18.
WeChat +Content = Share
China Marketing Corp®
53.90%
47.00%
33.70%
13.50%
10.40%
8.20%
3%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
WECHAT MOMENTS
WECHAT FRIENDS
WECHAT GROUPS
QQ GROUP /FRIENDS
QZONE
WEIBO
OTHERS
Source: Penguin Intelligence

19.
Benefits?
China Marketing Corp®

20.
The Benefits
China Marketing Corp®
Expose Engage ShareData

21.
China Marketing Corp®

22.
Misconceptions
China Marketing Corp®
Chinese
Only
No
Tracking
Can’t
Follow

23.
We Tested
Scan and see it yourself
China Marketing Corp®

24.
HOW TO USE WECHAT

25.
WeChat Marketing Strategy
Presence Community Engage
China Marketing Corp®

26.
How to Start
China Marketing Corp®
Account Registration
Account Verification
Advertising and Organic
Organic Growth

27.
CRM
Payment
Solution
Lead
Gen
Mobile
Site
CMS
Customer
Service

28.
The Content Get Shared
•Format
•Content
•Convenience
GET SHARED
Easy to use
Interactive
Interesting
China Marketing Corp®

29.
Customised Menu

30.
Auto Reply
•Friendly
•Relevant
•Immediate

31.
Customer Service
•Assign multiple customer
service agents to response
to your customers more
promptly.
•Designated customers
service chat function
online.

32.
Analytics

33.
WeChat KPIs
China Marketing Corp®
Follows Engage Sales

34.
WeChat Benchmark
China Marketing Corp®
1-3% 3% ¥30-40

35.
Stand Alone
Or …

36.
WeChat Ad Formats
China Marketing Corp®

37.
Megacities

38.
City Tiers
China Marketing Corp®
Tier 1 Tier 2 Tier 3

39.
Targeting Options
China Marketing Corp®
People Network SystemLabels

40.
HTML5 Campaign Example
China Marketing Corp®

41.
HTML5 Campaign Examples
Scan the QR code to
view more HTML5
creatives online.
China Marketing Corp®

42.
GET IN TOUCH !