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  1. 1. Jessica’s affirmation
  2. 2. Dove commercial 1Dove commercial 2
  3. 3.  Centre vs. margins of power “Doubly marginalized” e.g. lesbians and women of color On the lookout for patriarchy On the lookout for masculine language Stereotypical oppositions between male/female Portrayal of the female, especially her body Madonna/whore paradox
  4. 4.  patriarchy refers to the way our society has been governed by men, generation after generation Can you think of any examples of patriarchy?
  5. 5.  Language is the domain of the masculine Men own the right to ”name”
  6. 6.  The Mad Men school of seduction Secrets of workplace success Men are ”active”, women are ”passive” Men are ”reasonable”, wome n are ”emotional”
  7. 7.  Back in the day (Peggy from Mad Men) Killing Us Softly
  8. 8.  portrayal of women as either madonnas or whores. call for a feminine language that describes the female body in realistic, positive terms
  9. 9.  White women enjoy a position much closer to the center of power Women of color are doubly marginalized by their race and gender Lesbians are excluded because of their sexual orientation.
  10. 10.  Mary Wollstonecraft (A Vindication of the Rights of Women, 1792) highlight the inequalities between the sexes. Activists like Susan B. Anthony and Victoria Woodhull contribute to the womens suffrage movement National Universal Suffrage in 1920 with the passing of the Nineteenth Amendment
  11. 11.  After WW2, struggle for more equal working conditions National Organization for Women (NOW), formed in 1966 Feminist political activism. Writers like Simone de Beauvoir (Le deuxième sexe, 1972) and Elaine Showalter established the groundwork for the dissemination of feminist theories Dove-tailed with the American Civil Rights movement
  12. 12.  Resists the perceived essentialist (over generalized, over simplified) ideologies and a white, heterosexual, middle class focus of second wave feminism. Borrows from post-structural and contemporary gender and race theories to expand on marginalized populations experiences. Writers like Alice Walker work to "...reconcile it [feminism] with the concerns of the black community...[and] the survival and wholeness of her people, men and women both, and for the promotion of dialog and community as well as for the valorization of women and of all the varieties of work women perform" (Tyson, 97). Naomi Wolf on Third Wave Feminism
  13. 13.  These days, it is not uncommon to hear young women say that they are “not feminists”. Why do you think that feminism has such a “bad rap”? Have we gone beyond the need to worry about gender equality? Read the short Globe and Mail article ”It’s Time Boys Learned the F-word” in Course Materials. Is it true? Is there a message in Feminism for young men? What do you think Feminism has in common with Postcolonialism?