I presented this talk at User Research London on 21st June 2018.
What is the talk about?
Across different teams and organisations a common problem researchers often face is the ability to show the value and impacts of the designs delivered, and then confidently communicate those impacts to a wider audience, such as C-suite or within product teams. This gap can make it difficult for the wider audience to buy-in to the process or appreciate the value of user-centred design.
In this talk I will draw on examples in delivering digital services in the UK Government and from running lean research for start ups, to show how design teams can measure the impacts of the services and products delivered by using qualitative and quantitative data.