Managing Relationships with Corporate Partners<br />Strategic Alliances, Feb 16, 2011-Christina Inge<br />
Kick-Off Meeting<br />Can be virtual, but always best if they come to you and see the work you do<br />Include as many peo...
Responsibilities<br />Outline what the minimum is you need from your corporate partner:<br />Lists<br />Collateral<br />Si...
Regular Touchpoints<br />You are going to have to initiate—the corp. may be a big partner to you, but you’re just a small ...
Get Tools <br />Collaboration software; file sharing<br />Tools for managing multiple partner/sponsor relationships at dif...
Measure<br />Define & measure success on both your end & theirs <br />There will be both different & common measures<br />
Where to Get Resources<br />Technologies for Managing Donor Relationships:<br />Salesforce Grants: http://www.salesforcefo...
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Managing Relationships with Corporate Partners

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Presentation from the Center for Nonprofit Success Leadership Series on Strategic Alliances. Topics include managing partnerships, developing a culture that supports alliances, developing and measuring KPIs, and facilitating the alliance relationship.

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Managing Relationships with Corporate Partners

  1. 1. Managing Relationships with Corporate Partners<br />Strategic Alliances, Feb 16, 2011-Christina Inge<br />
  2. 2. Kick-Off Meeting<br />Can be virtual, but always best if they come to you and see the work you do<br />Include as many people as possible, even with limited responsibility for partnership<br />Include people at the top of each org, even if they won’t manage day-to-day details, so upper management has a clear picture of expectations, timelines<br />
  3. 3. Responsibilities<br />Outline what the minimum is you need from your corporate partner:<br />Lists<br />Collateral<br />Sign-offs<br />Establish the deadlines you need everything by. Have a master document<br />Responsibilities will mostly be within your org<br />See if the partnership can come with a resource/fund a resource<br />
  4. 4. Regular Touchpoints<br />You are going to have to initiate—the corp. may be a big partner to you, but you’re just a small marketing channel to them<br />Passionate advocates can be made, they don’t have to start that way<br />On-board all your contacts with your regular membership marketing program. If possible, give key contacts complimentary memberships to ensure regular communications from all relevant departments, sense of ownership<br />
  5. 5. Get Tools <br />Collaboration software; file sharing<br />Tools for managing multiple partner/sponsor relationships at different level<br />Free or low-cost tools, or free to nonprofits:<br />Google Docs<br />JoinMe<br />Project2Manage<br />Basecamp<br />Salesforce (apply for grant)<br />SugarCRM<br />
  6. 6. Measure<br />Define & measure success on both your end & theirs <br />There will be both different & common measures<br />
  7. 7. Where to Get Resources<br />Technologies for Managing Donor Relationships:<br />Salesforce Grants: http://www.salesforcefoundation.org/node/2758<br />DonorPerfect: http://www.donorperfect.com/landing/info-moretime.asp<br />eTapestry: http://www.etapestry.com/<br />Sample Sponsorship Agreements: <br />http://contracts.onecle.com/type/62.shtml<br />Guidestar2011 Report on Best Practices for New Business Development in the Nonprofit Sector<br />http://www2.guidestar.org/rxg/news/publications/nonprofit-business-development.aspx<br />

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