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Ed trips pk presentation


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Ed trips pk presentation

  1. 1. Make Your Museum a Tour Magnet Laura Wallendal, Co-Founder, EdTrips
  2. 2. You need visitors stampeding!
  3. 3. It helps: More revenue
  4. 4. More engagement Finding a wider audience
  5. 5. But being a magnet for groups is hard
  6. 6. Whether you’re on the beaten track or not
  7. 7. So how do we get groups eager to come on in?
  8. 8. Marketing and Education must work hand in hand
  9. 9. It starts with programs that tour groups love
  10. 10. A wide variety of customizable programs from existing programming
  11. 11. Hands-on art Historic interpretation
  12. 12. Work with other venues to create “make a day of it” packages Be creative: “other venues” aren’t just museums
  13. 13. Marketing: Find your audience and grab their interest
  14. 14. Target your audience(s)! Don’t be genericcreate marketing specifically geared towards their interests to grab their attention in a crowded marketplace
  15. 15. Tour group operator conferences, publi cations
  16. 16. Create landing pages
  17. 17. Video and photos are key
  18. 18. Special interest groups Adult learning, scouts, h omeschooling
  19. 19. Make it easy to sign up
  20. 20. Thank You! Laura Wallendal, COO, EdTrips