Intro of Taiwan Game
Industry for Startups
Christina Hsu
Agenda
 Self Introduction
 Basic Ideas of Game Industry
 A Glance at Taiwan Game Industry
 Gamers’ New Era for Startup...
Self Introduction
About Me
• ID: Christina Hsu ( 徐志瀟 )
• HP: 17 Years Old (Since 1996)
• Guilds: UserJoy( 宇峻奧汀 ) 、 Dreamforce ( 次
方 ) 、 Lage...
My Strength in Game Industry
 Go through the complete flow
 Pitch ➙ Proposal ➙ Development ➙ QA ➙
Manufacture ➙ Release ...
Purple Cat Game Studio
 Goal: Make the World A Better Place with Our
Games
 Focus on Cross-platform development
 App an...
Basic Ideas of Game
Industry
At first, we start from an idea…At Last, Games for Players
Administration, Finance, Human Resource, and so on
Game Development
In-between, Lots of Work
Publishing / Operation
PC (DT, LT, Netbook)
Games
Mobile Games
Arcade
Console (Video) Games
Categorized by Platform
Handheld Console Smart Phone ...
Single-player
(Offline) Games
Categorized by Internet
Connection
Online GamesLAN Games
Client-based
Browser-based (Web Gam...
Categorized by Genre
FPS( 第一人
稱射擊 ,First
Person
Shooting)
Music
( 音樂節
奏 )
Adventure
( 冒險 )
ACT( 動作 ,
Action)
Puzzle
( 益智 )...
Industry Chain (Old Rules)
Game Studio
Content
Provider
IP Provider
Service
Provider
Game
Publisher
ISP
Channel
Game
Opera...
A Glance at TW Game
Industry
Market Value
The Winner Takes It All?
 Top 3 in Taiwan owns 72%+ Market
Share
 For Apps, Top 2% earns 90%+ revenue
GTSM, Jan. 2013
1999
Mobile
Games
17
Paradigm Shift
2005 2010
SNS
Games
2009
Browser
Games
2007
F2P Biz
model
Online
Game
1988
Developed
i...
Customers Segmentation in
Taiwan
Gamers
Heavy
Users
General
Users
Light Users
Eastern StyleWestern Style
Players
High ARPU...
Gamers’ New Era for
Startups
Eco-systems Change the Rules
Smart Phones: Penetration in
Taiwan
MOEC, Nov. 2011
iOS vs. Google Play:
Downloads
AppAnnie, May 2013
iOS vs. Google Play: Revenue
AppAnnie, May 2013
Revenue per Download, March
2013
Revenue per Download, iOS Games, March 2013
Revenue per Download, Google Play Games, Marc...
Self-publish or get published?
 Get published?
 If you get solid commitments on
marketing budget and
promotional efforts...
My Opportunities & Challenges
 Purple Cat is a small studio: Survival First
 Our Own Titles vs. Work For Hire
 Find Tal...
Thank You
Q &. A
Find Me at:
 www.facebook.com/christina.hsu.37
 ( 徐志瀟 ) (Christina Hsu)
 Chris_9801
 Chris_9801 ( 貓奴 Chris 鍋貼 )...
Upcoming SlideShare
Loading in …5
×

20130707 intro of game industry for startups

577 views

Published on

English speech for Asia-Pacific Students Entrepreneurship Society on July 7th, 2013, in National Taiwan University

Published in: Entertainment & Humor, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
577
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

20130707 intro of game industry for startups

  1. 1. Intro of Taiwan Game Industry for Startups Christina Hsu
  2. 2. Agenda  Self Introduction  Basic Ideas of Game Industry  A Glance at Taiwan Game Industry  Gamers’ New Era for Startups  Q&A
  3. 3. Self Introduction
  4. 4. About Me • ID: Christina Hsu ( 徐志瀟 ) • HP: 17 Years Old (Since 1996) • Guilds: UserJoy( 宇峻奧汀 ) 、 Dreamforce ( 次 方 ) 、 Lager ( 雷爵 ) 、 Gamania ( 遊戲橘 子 ) 、 FunTown ( 戲谷 ) • Attributes: Game Designer (assistant of ADM and CS ) 、 Marketing Manager 、 Product Manager 、 Biz Dev. Manager 、 Market Intelligence Researcher 、 Producer • An Indie game developer since 2013, CEO of Purple Cat Game Studio
  5. 5. My Strength in Game Industry  Go through the complete flow  Pitch ➙ Proposal ➙ Development ➙ QA ➙ Manufacture ➙ Release ➙ Distribution ➙ Marketing ➙ Operation  Cross-platform, multi-devices  PC, Console, Mobile (Missing Part: Arcade)  Set-top-box, Inflight Game  Cross-culture Experience  Dozen Version for Ten Territories  BD, Localization, Support
  6. 6. Purple Cat Game Studio  Goal: Make the World A Better Place with Our Games  Focus on Cross-platform development  App and Browser-based  New Devices (Google Glass?)  Business Model  Subscription  F2P + IAP  IAD
  7. 7. Basic Ideas of Game Industry
  8. 8. At first, we start from an idea…At Last, Games for Players
  9. 9. Administration, Finance, Human Resource, and so on Game Development In-between, Lots of Work Publishing / Operation
  10. 10. PC (DT, LT, Netbook) Games Mobile Games Arcade Console (Video) Games Categorized by Platform Handheld Console Smart Phone / Tablet
  11. 11. Single-player (Offline) Games Categorized by Internet Connection Online GamesLAN Games Client-based Browser-based (Web Game) MMOG Match- making
  12. 12. Categorized by Genre FPS( 第一人 稱射擊 ,First Person Shooting) Music ( 音樂節 奏 ) Adventure ( 冒險 ) ACT( 動作 , Action) Puzzle ( 益智 ) Racing ( 競速 ) Sports ( 運動 ) Word ( 文 字 / 解謎 ) Card &. Board ( 棋牌類 ) SIM( 模擬 , Simulation) STR( 策略 , Strategy) RPG ( 角色 扮演 ,Role Playing Game) Genre 遊 戲類型 ( 玩法 )
  13. 13. Industry Chain (Old Rules) Game Studio Content Provider IP Provider Service Provider Game Publisher ISP Channel Game Operator Game Distributor Retail Points Connection Media Cyber Cafe End User Game Player
  14. 14. A Glance at TW Game Industry
  15. 15. Market Value
  16. 16. The Winner Takes It All?  Top 3 in Taiwan owns 72%+ Market Share  For Apps, Top 2% earns 90%+ revenue GTSM, Jan. 2013
  17. 17. 1999 Mobile Games 17 Paradigm Shift 2005 2010 SNS Games 2009 Browser Games 2007 F2P Biz model Online Game 1988 Developed in Taiwan ~1980 Pirate / Localized / Licensed / Outsourced Games
  18. 18. Customers Segmentation in Taiwan Gamers Heavy Users General Users Light Users Eastern StyleWestern Style Players High ARPU Big Market Scale Hardcore Users
  19. 19. Gamers’ New Era for Startups
  20. 20. Eco-systems Change the Rules
  21. 21. Smart Phones: Penetration in Taiwan MOEC, Nov. 2011
  22. 22. iOS vs. Google Play: Downloads AppAnnie, May 2013
  23. 23. iOS vs. Google Play: Revenue AppAnnie, May 2013
  24. 24. Revenue per Download, March 2013 Revenue per Download, iOS Games, March 2013 Revenue per Download, Google Play Games, March 2013 AppAnnie, May 2013
  25. 25. Self-publish or get published?  Get published?  If you get solid commitments on marketing budget and promotional efforts  Self-publish?  Promote budget to make Apple/Google feature your app  Big Data Analysis to improve UX
  26. 26. My Opportunities & Challenges  Purple Cat is a small studio: Survival First  Our Own Titles vs. Work For Hire  Find Talents  Management (project, finance ---)  Innovation  Core Gameplay  Business Model  Global Market  Global Competitors
  27. 27. Thank You
  28. 28. Q &. A Find Me at:  www.facebook.com/christina.hsu.37  ( 徐志瀟 ) (Christina Hsu)  Chris_9801  Chris_9801 ( 貓奴 Chris 鍋貼 )  Christina Hsu

×