Web first

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Creating a new newsroom structure to work online.

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Web first

  1. 1. Christina Drain Pensacola State College
  2. 2. Throw out the traditional newsroom structure THINK outside the box
  3. 3. Get rid of the online editor All editors need to learn to post stories, should be part of their job description
  4. 4.  What is the best way to tell the story? Some stories are better told through visuals or sound. Look beyond text. Does the story need a timeline, map, or other interactives that can be achieved online? Livestream, livechat.
  5. 5.  Keep site stats in the forefront Add Google Analytics to the site to track information. Make sure editors get a monthly report of page views, most read, other stats.
  6. 6.  Cut back on the print edition If you are weekly, go bi-weekly. If you are bi-weekly, go monthly. Print the best-of the web in the edition or change the format of the paper to more in-depth reporting and opinion, leaving the more immediate news for online.
  7. 7.  Recruit outside the journalism department Marketing - Facebook and Twitter Art – web designers, Flash designers, videographers, photographers English – bloggers Honors - opinion
  8. 8.  Set up a Facebook Fan Page ◦ Embed the Facebook widget on your site ◦ Encourage others to become fans through a cross-promotion ad in the newspaper ◦ Post stories of interest or photos from an event on the fan page
  9. 9.  Set up Twitter  Use Twitter to break news  Tweet links to stories of interest. (Use sparingly.)
  10. 10.  Events  Invite students to Student Center or other gathering place with WiFi and demonstrate interesting parts of site.  Ask to be announced at sporting and campus events. (Thank photographer and videographer and remind attendees to check online to view photos and video.)  Make business cards with site name and URL to pass out in the crowd and to visiting team.
  11. 11.  Decentralize Consider using Editorial Board vs. Editor in Chief
  12. 12.  eCorsair Model Five Sections – Editor for each News (includes sports) Features Community Conversation Arts & Entertainment Multimedia
  13. 13. News and Sports  Work primarily online ◦ Breaking stories and upcoming events through Twitter ◦ Short news and sports stories ◦ Coverage of campus events and advances ◦ Sports coverage through livestreaming or live blogging ◦ Story sharing on Facebook ◦ Mobile journalists at various campuses
  14. 14. Features  Produces multimedia packages for print and online on specific topics ◦ Features on student profiles, programs, instructors ◦ Main focus is on providing several stories per topic for print issue ◦ Package will also contain online components such as video, audio, interactive graphics, polls
  15. 15. Community Conversation  Staff members work both online and in print  Includes: ◦ Staff (unsigned) editorials ◦ Editorial cartoons ◦ Columnists ◦ Bloggers ◦ Poll questions ◦ Monitor comments area
  16. 16. Arts & Entertainment  Responsible for local and campus coverage of arts and entertainment events  Profiles local arts and entertainment talent  Posts selected upcoming campus events online through Twitter
  17. 17. Multimedia  Responsible for producing multimedia content for online.  Also produces graphics and design for print  Produces video, audio, graphics, photo galleries, in support of other sections as well as content which originates with the multimedia team  Podcasts, webcasts, livestreaming, design for multimedia packages
  18. 18.  Combines print, online, broadcast content producers in one organization ◦ One breaking news team ◦ One visual team ◦ One watchdog team ◦ One sports team ◦ One weather team
  19. 19.  Web site that can be accessed by the staff – content management system works the best  Place story budget online – Google site, Google Docs, or protected area on main site  Equipment – video camera, digital camera, digital recorder, cell phones, laptop, accessories
  20. 20.  Interactive databases  Interactive maps  Breaking news text and Twitter alerts  Liveblogging  Video, including webcams  Slideshows, photo galleries  Flash multimedia projects  Crowdsourcing, user contributions  Social networks (Flickr, Twitter, Facebook …)

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